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A Refreshing Look At Beer By: JJ Cavanaugh and Wes Perry

A Refreshing Look At Beer By: JJ Cavanaugh and Wes Perry. Introduction. Industry. Agenda. Types Of Beer. Consumption. Last Call. Introduction. Industry. Introduction. Types Of Beer. Consumption. Last Call. Fun Facts To Know. Introduction.

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A Refreshing Look At Beer By: JJ Cavanaugh and Wes Perry

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  1. A Refreshing Look At Beer By: JJ Cavanaugh and Wes Perry

  2. Introduction Industry Agenda Types Of Beer Consumption Last Call

  3. Introduction Industry Introduction Types Of Beer Consumption Last Call

  4. Fun Facts To Know Introduction • What’s the most expensive beer per bottle and its cost? • What rank does beer hold in terms of most popular drink? • What U.S. historical event would not have occurred without the aid of beer? • What is the fear of an empty beer glass? • “Tutankhamen” $52 • 2nd behind tea • Pilgrims landing at Plymouth Rock • Cenosillicaphobia Industry Types Of Beer Consumption Last Call Source: Hub, Slash

  5. Essential Ingredients Introduction • Water • Best to use filtered or spring • Yeast • Creates the alcohol in the beer • Two types of yeast: Ale and Lager • Malt • Essentially barley grains about to sprout • Turned to mash before being entering brewing process • Acts as a catalyst for the fermentation process • Hops • Adds bitterness, spicy flavoring, and aroma • Bacterial inhibitor and natural clarifying agent Industry Types Of Beer Consumption Last Call Source: Beer-FAQ

  6. Annotated Timeline Introduction Industry Types Of Beer Consumption Last Call Source: About

  7. Introduction Industry Industry Types Of Beer Consumption Last Call

  8. U.S. Market Share For Brewers Introduction Industry Types Of Beer Consumption Last Call Source: Beer Institute

  9. Economic Impact For 2010 Introduction • Generated $33.5 trillion in business and personal taxes • 553,000 total establishments • Retail (99.1%) • Wholesaler (0.6%) • Brewers (0.3%) Industry Types Of Beer Consumption Last Call Source: Beer Serves

  10. Market Segments Introduction • Brewery classification by barrels* per year produced • Large Brewery: > 6 million • Regional Brewery: 15,000 – 6 million • Microbrewery: < 15,000 • Other classifications • Brewpub is a restaurant brewery that sells 25% or more of its beer on site • Contract brewing company outsources its beer production to another company • Regional craft brewery is an independent brewery with > 50% of its volume in malt beers *1 barrel = 31 U.S. gallons Industry Types Of Beer Consumption Last Call Source: Brewers Association

  11. Microbrew Growth By Year Introduction • Craft brewing industry grew 9.0% by volume in first half of 2010 • Total U.S. beer sales declined 2.7% by volume Industry Types Of Beer Consumption Last Call Source: Brewers Association

  12. Introduction Industry Types Of Beer Types Of Beer Consumption Last Call

  13. Pilsner Introduction • Characteristics • Light golden color • Moderate amount of malt taste and substantial hops taste • Alcoholic level of 4.0-5.0% • Pale body and crisp dry finish • Examples • Sam Adams Golden Pilsner • Warsteiner • Pilsner Urquell Industry Types Of Beer Consumption Last Call Source: Epinions

  14. Lager Introduction • Characteristics • Emphasizes the flavor of grain and yeast • Fermentation process lasts few weeks to months • Most popular beer in U.S. • Smooth flavor • Examples • Yuengling • Shiner Bock • Budweiser Industry Types Of Beer Consumption Last Call Source: Epinions

  15. Ale Introduction • Characteristics • Fruity taste • Sharper taste than Lagers with more hop flavor • Should be served around 50 degrees • Uses top-fermenting yeast • Examples • Sierra Nevada • Smithwick’s • Newcastle Industry Types Of Beer Consumption Last Call Source: Epinions

  16. Porter Introduction • Characteristics • Dark top-fermented beer • Alcoholic level of 4.5-6.0% • Full body taste that’s strong and malty • More filling and higher calories than the average beer • Examples • Guinness • Sam Adams Honey Porter • Catamount Porter Industry Types Of Beer Consumption Last Call Source: Epinions

  17. Stout Introduction • Characteristics • Four types of stout • Dry, milk, imperial, oatmeal • Typically flavored with coffee and chocolate • Darker, hoppier, and richer than a Porter • Brewed using roasted barley and a generous amount of hops • Examples • Murphy’s • Guinness Stout • Sam Smith’s Oatmeal Stout Industry Types Of Beer Consumption Last Call Source: Epinions

  18. Introduction Industry Consumption Types Of Beer Consumption Last Call

  19. Demographics Introduction • Men typically favor domestic light beer • Women attracted more to specialty microbrews • Attributed to the greater variety Industry Types Of Beer Consumption Last Call Source: Beer Brewing

  20. ≤ 29.9 30.0 ≤ 34.9 35.0 ≤ 39.9 40.0 > Gallons Consumed Per Person(2010) Introduction Industry Types Of Beer Consumption Last Call Source: Beer Institute

  21. Introduction Industry Last Call Types Of Beer Consumption Last Call

  22. More Than Meets The Tongue Introduction • Beer has greater popularity than you might expect • The whole greater than the parts • Type of beer can change dramatically based on use of ingredients • More companies involved than just Budweiser orMiller-Coors • Industry as a whole greatly affects U.S. economy • Men are not the only consumers of beer Industry Types Of Beer Consumption Last Call

  23. Drink Responsibly Introduction Industry Types Of Beer Consumption Last Call

  24. Questions Introduction Industry Types Of Beer Consumption Last Call

  25. Sources Introduction • http://hubpages.com/hub/beertriv • http://www.slashfood.com/2009/09/01/beer-trivia/ • http://www.beer-faq.com/beer-ingredients/ • http://beer.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=beer&cdn=food&tm=3&f=00&tt=14&bt=0&bts=0&zu=http%3A//www.beersweetbeer.com/beer_history.html • http://www.beerinstitute.org/beerInstitute/files/ccLibraryFiles/Filename/000000000906/Industry%20Update%202008-Website.ppt • http://www.beerservesamerica.org/economic/default.aspx • http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/market-segments • http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/number-of-breweries • http://www.epinions.com/content_1857265796 • http://www.epinions.com/content_1669570692 • http://www.epinions.com/content_1664655492 • http://www.epinions.com/content_1428856964 • http://www.epinions.com/content_1435017348 • http://www.beer-brewing.com/beer-brewing/US_beer_industry/beer_demographics.htm Industry Types Of Beer Consumption Last Call

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