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Sony Entertainment Television Asia 2009

Sony Entertainment Television Asia 2009. www.setasia.tv. Overview. What is SET ASIA? One of the most successful South Asian channels in the world – over 150 countries Launched in the Indian sub-continent in October 1995 Consistent success in family programming

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Sony Entertainment Television Asia 2009

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  1. Sony Entertainment Television Asia 2009 www.setasia.tv

  2. Overview What is SET ASIA? • One of the most successful South Asian channels in the world – over 150 countries • Launched in the Indian sub-continent in October 1995 • Consistent success in family programming • Unparalleled reach worldwide – Over 10 million viewers outside India

  3. SET Asia Programming • There’s something for every family member at SET Asia – drama, reality, comedy, thrillers, news, award shows, music videos, Bollywood blockbusters, local content and more! • High quality, contemporary programming tailored to South Asian tastes • Live real time broadcast signal to all international markets

  4. Soaps

  5. Reality Shows & Events Power of Ten

  6. Blockbuster Movies

  7. Ground Events - InternationalThe Sports Personality Awards • The Sports Personality Awards recognize and celebrate the substantial achievements of British Asian sporting talents from across the United Kingdom. • This platform has emerged as a unique institute for raising the profile of talented amateur and semi-professional South Asians involved in sports. www.basauk.tv

  8. Ground Events - Domestic South Asian Excellence Awards www.saea.tv • Award ceremony which honors the accomplishments and excellence of Indian-Americans in multiple fields. • SAEA features the rising stars of the South Asian community. • The second annual South Asian Excellence Awards was held at the elegant and historic Cipriani ballroom in Midtown Manhattan in May 2009 and was broadcast to a worldwide audience in over 150 countries

  9. SET ASIA International Distribution United Kingdom and Rest of Europe • Launched in UK in March 1998 as a premium channel • Currently available in over 100,000 households and increasing • On Sky Digital, Tiscali and Virgin Media in the UK and all the major countries in rest of Europe via DTH and Cable Platforms North America • Launched in USA in October 2000 • Currently available in over 200,000 satellite and cable households • Distributed through Dish Network, Comcast, Cablevision, Verizon, Cox Communications San Bruno Cable Company, and TV Desi (IP TV) • Soon to be launched on Time Warner and RCN • Launched in Canada as an independent national channel in November 2008

  10. International Distribution - Continued South Africa and Africa • Launched in 2000 • Currently available in over 60,000 households and increasing • Concentrated in Durban, Johannesburg and Kenya Australia and New Zealand • Launched in August 2001 • Available over 15,000 households Middle East • Launched in 1998 • Available in over 140,000 households

  11. SET Asia Family

  12. SET: Marketing and Promotion • PR Activities: Utilization of all South Asian media • Weekly press releases • Monthly program guides sent to journalists and entertainment editors • Grassroots Outreach • Presence at community events across the country • ‘Boogie Woogie Chalo America’ dance competitions held annually • Past sponsorships have included: • India Day Parade & Pakistan Parade • Bollywood Awards and concerts • Miss Teen India USA • Naya Andaz dance competition

  13. Why Advertise? • South Asians are among the fastest growing ethnic group in the USA • High per capita income; median income of $66,000 • Large concentration in Tri-State area, California, Texas, and Illinois • Estimated buying power exceeds $50 billion (Source: US Census 2005 and Little India) • Sony brand is synonymous with quality • Advertisements reach an affluent and active audience • Advertisements air nationally and in real time • Top class service with understanding of individual brand needs • Opportunity for on-ground and on-air sponsorships • Attractive packages for bulk buys and multi-channel exposure (SET ASIA, MAX & SAB)

  14. Thank You

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