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Microsoft BI Customer Campaign

Microsoft BI Customer Campaign. Bill of Materials Guide FY11. Purpose. The goal of this campaign is to enable Microsoft Partners to generate more revenue by selling BI solutions built on the Microsoft Application Platform.

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Microsoft BI Customer Campaign

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  1. Microsoft BI Customer Campaign Bill of Materials Guide FY11

  2. Purpose • The goal of this campaign is to enable Microsoft Partners to generate more revenue by selling BI solutions built on the Microsoft Application Platform. • The campaign provides content that can be used in Lead Generation activities, as well as Opportunity Optimization.

  3. Lead Generation ContentLaunch in a Box • Content enables partners to run a BI event targeted at prospect clients. • Partners may run the event as is or adapt the sessions to include own presentations & solutions. • Package includes agenda, presentations, and demos.

  4. Lead Generation ContentBy Marketing Engine • Customer Briefings • Microsoft Application Platform Overview: This presentation provides an overview of the Microsoft Application Platform and outlines the value and benefits of the Microsoft Application Platform. • Microsoft BI presentation: This presentation outlines the Microsoft BI vision and strategy and provides a high level overview of the Microsoft BI solution. • BI Round Table Discussion Guide • This guide can be used by partners to conduct a discussion with a group of customers with similar needs and challenges. • BI Telesales Guide • This guide can be used by Partners as a basis for a Telesales campaign to generate leads for a BI solution.

  5. Sales Enablement Content • Content is provided to partners to help optimize opportunities through the sales cycle. • Two capabilities covered under BI: • Reporting & Analysis • Data Warehousing • Content provided for each capability • Presentation: Utilize to present solution benefits & features • Demo: Utilize to showcase solution • Datasheet: Utilize as a leave behind for customers • White Paper: Utilize as a leave behind if customers want more info

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