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This video is about Katy Perry getting married, he flees the altar before taking his vow, she pursues him, and they proceed to play a cat-and-mouse game. At the end of the video, it is revealed that the whole pursuit was Alexander's fantasy, and he is still standing at the altar while Perry waits for him to say "I do“ and he said it.
Link between visuals and lyrics • Yes, there is link between the visual and lyrics, for example
Genre Characteristics • This video is pop music video, lot of dancing during the video and bling bling used, also girls used.
Notions of looking • There are many references of notions of looking like beginning of the video everybody is looking Katy perry. • Also there is other scenes when people are looking her.
Objectification of females Yes they have used females like objects in this video.
Style of video • The style of the video is Narrative/Performance
http://www.slideshare.net/lollymorris/hot-n-cold-textual-analysishttp://www.slideshare.net/lollymorris/hot-n-cold-textual-analysis • http://www.scribd.com/doc/99942194/Case-Study-one-Katy-Perry-Hot-N-Cold