Ecotourism in Europe

1. ECOLL Ecotourism in Europe Brigitta Hellat Switzerland Gigi hellat Mai 2006

2. ECOLL ECOLL Tourism Sustainability • Tourism in the context of Sustainable • Development shall satisfy the needs of … • local population  •  guests • nature & • environment • businesses • & work force culture  stakeholders stakeholders ... today and tomorrow ! stakeholders stakeholders stakeholders Gigi hellat Mai 2006 Gigi hellat Mai 2006

3. UNEP Blue Plan Rapport April 2006 ECOLL • Mediterranean environment threatened by development, a.o. trends in tourism • 33 % of global tourism in mediterranean = 228 mio tourists 2003 • Damage: - Increase of the demand of freshwater - Urban waste water, 60 % untreated, into the Mediterranean - Waste, 587 kg per person and year in 2025 - Power plants, the demand of energy will rise Sustainable Future scenario: attractiv interior, public transportation, traffic-free town centers, renewable energy sources Gigi hellat Mai 2006

4. ECOLL Tools to market highly sustainable tourism products Eco-Labels Awards Marketing Self committed networks Training and Qualification Monitoring and Benchmarking Information Exchange Gigi hellat Mai 2006

5. ECOLL Eco-labels • examples • EU Flower • 30 + other inter-/national certificates • VISIT Association: umbrella for all eco-labels in Europe Gigi hellat Mai 2006

6. ECO - Labels in Europe ECOLL BENE LUX IT, ES ML AT, CH UK, FR DE INT SCAN, BALT all on www.eco-tip.org Gigi hellat Mai 2006

7. ECOLL Awards Eco-Travel Award Royal Award NETS Award Skal Ecotourism Award Info from ECOTRANS Gigi hellat Mai 2006

8. ECOLL Marketing Visit Holiday Guide Green Holiday Guide Green Travel Market EU Responsible Travel DE TourLink UK DTV Naturerlebnisangebote Info from ECOTRANS Gigi hellat Mai 2006

9. ECOLL Training and Qualification • Fachhochschule Eberswalde • AlMI / SMART Arctictourism Schweden • - Tourismusakademie Brandenburg • Fachhochschule Bydgoszcz Polen • Euracademy Association, EU Summer Academy • Ecotourism Certification System Romania • Centre for responsible tourism London • Education Centerfor economy Luzern Switzerland Gigi hellat Mai 2006

10. ECOLL Self committed networks • TOI • NETS • ECEAT international • Eurogites • EUFED Info from ECOTRANS Gigi hellat Mai 2006

11. Environmental friendly agriculture Efficient water and energy use Minimum waste Green building Information and awareness raising to clients Soft mobility and public transport Biodiversity and landscape protection Cultural heritage Support of local economy Improvement policy (including management criteria) ECOLL ECEAT International 10 Basic Sustainability Criteria Gigi hellat Mai 2006

12. ECOLL Monitoring andBenchmarking Tourbench EMAS, ISO 14001 SUTOUR (EELM) Supporting Tourism Enterprises Info from ECOTRANS Gigi hellat Mai 2006

13. ECOLL Information exchange • DestiNET • portal for sustainable tourism information • Handbook • Tourism Learning Areas Info from ECOTRANS Gigi hellat Mai 2006

14. ECOLL Spire head attraction products • Gorilla, Elephant, Jaguar, Polenbear • Killerwhale in Norway • Bear • Moose • domestic species • Not yet: Wolf, Seaeagle, Owl, Stork • Plants (Orchids) Mystic Charismatique species Fairytale Gigi hellat Mai 2006

15. ECOLL Tourists, why and what do they bye ? character, image of a country quality customerfocused highlights having fun adventure to watch special species landscape Experience nature Gigi hellat Mai 2006

16. ECOLL Examples • dog sledging trips in Lappland: booked up for 3 years • wolftrack tours in Finland and Sweden • Vildmark i Värmland Sweden • give up the car key in Werfenweng Austria: • 75 % more lodge booking in 5 years • Sapori Cilantino South Italy, got the Oscar in Tourism • canoing, watching wild animals in valley Peene, Pommern • ‚Ecotourismo mediterraneo‘: nature path, education • ‚Goût mieux‘ Switzerland Gigi hellat Mai 2006

17. ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL ECOLL Conferences 2006 • 2nd.Int. Conf. on Coastel Ecotourism, 25.-27.10. in Malta • Int. Conf. Exploring the Nature of Management, visitor flows in protected areas: 13.-17.Sept. in Rapperswil CH • 11.Int.Conf. EURO-ECO 2006, 14.-15.Sept. in Krakow Polen • Int. Conf. Sustainable Tourism 2006 : 6.- 8.Sept. Bologna Italy • Conf. on Climate Change, Mitigation and Tourism : 11.-14. June, Westelbeers NL • IMEX 2006 - Long-distance Inspiration: The worldwide exhibition for incentive travel, meetings and events, 3. –6.mai Frankfurt Germany Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006 Gigi hellat Mai 2006

18. ECOLL Publications WTO-UNEP Making tourism more sustainable, a guide for policy makers WTO-guide book Indicators of sustainable development for tourism destinations Gigi hellat Mai 2006

19. “A vision without action is just a dream. Action without vision is just a waste of time. A vision with action is able to change the world !” Nelson Mandela