Chapter 8 – Case 4 Usage and business value of spatial information systems

1. Chapter 8 – Case 4Usage and business value of spatial information systems Group #1 Keith Vines Ansel Young Falk ScherzerJeremy BolingSiva Bhattiprolu Georg Wieninger

2. What is a spatial information system (1)? • A computersystem for capturing, storing, checking, integrating, manipulating, analyzing and displaying data related to positions on the Earth's surface. • In other words, a spatial information system allows the linkage of a database and a spatial component on a map.

3. What is a spatial information system (2)? • Typically, a Spatial Information System is used for handling maps of one kind or another. These might be represented as several different layers where each layer holds data about a particular kind of feature. Each feature is linked to a position on the graphical image of a map.

4. How can spatial information systems be used? • Mapping Locations • Spartial information systems can be queried to map the location of a specific place

5. How can spatial information systems be used? 2)Mapping Proximities Spartial information systems provide information about distances Example: Where is the toxic waste located in my area?

6. How can spatial information systems be used? 3)Modeling Spartial information systems can be used to identify trends Example: How did the per capita income change?

7. Champion Printing President/CEO Mike Shutler Sr.

8. Champion Printing • On March 1, 1993 Champion Printing and Advertising, Inc. opened up for business in downtown Jackson as a small quick printer • Now they specialize in marketing and advertising campaigns for all types of businesses and organizations which include retail, wholesale, service and non-profit

9. Champion Printing • They produce and process everything from newsletters, grand opening promotions, product and service announcements, capital campaigns, foundation annual appeals, catalogs, and special offers of all kinds • Champions’ printing services are unique because they offer both commercial and quick printing

10. Champion Printing • Champion Printing combined customer demographic data in MapInfo Corp.‘s TargetPro with the mapping cababilities of MapInfo Professional • By that, they were able to offer better-focused mailing lists since their return-rate increased from 2% to 15%

11. Producers Assistance Corporation CEO Thomas J. Gerold

12. Producers Assistance Corporation • Producers Assistance Corporation offers staffing services for both offshore Gulf of Mexico and land-based hydrocarbon production operations • Whenever a oil drilling or gas producing company seeks additional workers, they contact PAC so that they can find suitable employes who match their needs

13. Producers Assistance Corporation • At the beginning, workers had to spend only one or two weeks at a job site • But then business developed and workers for lasting jobs were high in demand, so that PAC had to bring together workers and employers of the same location • Doing this job by hand could take one or two people two or three days

14. Producers Assistance Corporation • For that reason, Pac turned to MapInfo Corp. to speed their searchs of ist Lotus database by integrating MapInfo‘s MapX software • Now they can locate appropriate workers by using the ZIP code of the worker‘s location, which takes one person about only 10 minutes

15. Kinko‘s GARY KUSINPresident and CEO

16. Kinko‘s • Kinko‘s offer a huge variety of services and products to both, business and personal customers • Core services are: • -Selling photocopying • -Production and Layout of signs, posters, brochures, businesscards and banners • -Newsletters and flyers • -Personalized gifts

17. Kinko‘s • Recently, Kinko‘s was acquired by FedEx in order to increase the variety of FedEx‘s services

18. Kinko‘s • Kinko‘s implemented a spatial information system, so that their customers can easily find the nearest store via their website • This significantly decreased their costs for their call center, since customers who seek a Kinko‘s store now can look up its location by using their website

19. Question #1 What is the business value of spatial information systems? Use the examples of companies in this case to help your answer.

20. The broad uses of spatial information management (SIM) technology in business are: • GEOGRAPHIC INFORMATION SYSTEMS • BUSINESS SUPPORT SYSTEMS • PERSONAL PRODUCTIVITY

21. SIM INDUATRY SEGMENTS

22. Question #2 How else could spatial information systems be used in business? Give several examples to illustrate your answer.

23. Human Resources • Employee career mapping • Phase and career development

24. Sales and Marketing • Map layout of store • Computer terminal throughout • Sale items • Other items located through search engine

25. Manufacturing • Map layout of warehouse and factory • Help with the transportation of product • Increase speed of delivery • Increase speed of internal audits

26. Question #3 Visit the Kinko’s website. How helpful is their location finder service? What else can Kinko’s do to improve this spatial information management application?

27. Kinko‘s Website www.kinkos.com