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Mark Calzaverini Affiliate Marketing Manager at Directflights

Mark Calzaverini Affiliate Marketing Manager at Directflights.com. About Me. About Me. Born in Surrey 32 years ago to an Italian father and an English mother Attended the University of Surrey, graduated in (BSc) Computing & IT Worked in Paris for Pixmania and Easyvoyage

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Mark Calzaverini Affiliate Marketing Manager at Directflights

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  1. Mark Calzaverini Affiliate Marketing Manager at Directflights.com

  2. About Me About Me • Born in Surrey 32 years ago to an Italian father and an English mother • Attended the University of Surrey, graduated in (BSc) Computing & IT • Worked in Paris for Pixmania and Easyvoyage • Worked in Barcelona for Accenture and SEO start-up • Currently live in London and work with travel start-up Directflights.com while setting up my own company • Enjoy all the good things in life! Travelling, Movies, Cooking, DJ Hero and Cycling http://tiny.cc/kkbvg http://tiny.cc/7vrtk

  3. About Me My RHUL experience • Reasons for choosing RHUL (or any other university): • My choice of (Msc) International Management • How was Royal Holloway helpful? Better understanding of organisations • Favourite subjects? Advertising and Business Ethics • Friends Reputation - Teaching quality - Course content - Campus life - International scope - Resources available - Cost

  4. About Me Affiliate Marketing • Is a subset of Internet Marketing, a.k.a. Performance Marketing • What is it about?Driving sales through third parties (I place your banner on my site and you pay me) • Anything from mobile phones, holidays, dating, adult, finance, gaming, to retail • Different models: CPC, CPA, CPL Also CPM • Affiliates (Publishers), Advertisers (Merchants) and Networks • Agencies and technology solution providers • Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing, Social Media, Mobile, Brand strategy consultancy, Online Reputation Management (tripadvisor example)

  5. About Me Who Is Using Affiliate Marketing?

  6. About Me My Day To Day Tasks

  7. About Me Is Internet Marketing For You? • Don’t worry if you don’t know what to do, but do know what you don’t want to do • There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly • Understand that as a recent graduate you are more likely to start at the bottom of the ladder • Technology is changing rapidly, this means opportunity • Money is not as good as banking, but the job is much more satisfying! • The more IT literate, the better • Transferrable skills 27/02/12

  8. About Me Job Hunting Tips • Use the Careers Service at Royal Holloway, you will miss it when you’re gone! • Read Marketing Week, NMA, Brand Republic + other specialised media in the country of interest (AdAge in the USA, Stratégies in France, etc) • Ensure your cv and cover letter are tailored to the industry sector • Work your network • Use technology - Especially Linkedin and increasingly Twitter, but also visualCV.com • Stay positive!

  9. Want To Become Rich? About Me There are ONLY seven ways to get rich: • Inherit it • Marry it • Invest for it • Get lucky, the lottery or win it • Work for a company • Break the law: Steal, deal or con • Entrepreneur/Work for yourself The best way to become wealthy – honestly, ethically, legally and morally – is number 7. BE AN ENTREPRENEUR AND WORK FOR YOURSELF! Source: Get Rich Click! By Marc Ostrofsky

  10. Useful Sources • What Colour Is Your Parachute? By Richard Nelson Bolles • Great Answers to Tough Interview Questions by Martin J Yate • The 7 Habits of Highly Effective People by Stephen R. Covey • How to Get Into Marketing & PR by Annie Gurton • How To Get Into Advertising by Andrea Neidle • www.prospects.ac.uk and www.milkround.com for Graduate jobs and Internships • www.affiliates4u.com for Performance Marketing • Thank You for Smoking – The best persuasion movie ever! • Mad Men – Season 5 starting very soon.

  11. 감사합니다 शुक्रिया شكرا спасибо hvala merci mulţumesc dziękuję ขอขอบคุณคุณ ありがとう diolch תודה Thank You danke tack teşekkür ederim grazie kiitos آپ کا شکریہ cảm ơn bạn gracias köszönöm dank u wel 謝謝 obrigado σας ευχαριστώ salamat 27/02/12

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