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BMED 2300- P1 Presentation

BMED 2300- P1 Presentation. History/ General Facts. Early 20 th century Polio outbreak causes need for large amount of foot braces. Original braces extremely cumbersome and have limited range of motion. For some people these braces are more than is necessary for their condition.

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BMED 2300- P1 Presentation

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  1. BMED 2300- P1 Presentation

  2. History/ General Facts Early 20th century Polio outbreak causes need for large amount of foot braces. Original braces extremely cumbersome and have limited range of motion. For some people these braces are more than is necessary for their condition.

  3. The American Academy of Orthopedic Surgeons sought to design a new type of foot brace. In 1960 with the help of polypropylene molding AFO braces were born. AFO proves to be more comfortable, customizable, and cheaper.

  4. AFO designs since then have still been upgraded. • Different composite metal materials are beginning to be used. • Designs meant for acute ankle injuries have been developed.

  5. Features and Functionality

  6. Remove product from packaging and unveil the Velcro strap How to Use (and flowchart) • Place your heal in the bottom edge of the brace and place your whole foot on the bottom of the brace • Make the back of your calf touch the back side of the brace and then strap the cushion around your shin tightly so it does not slip

  7. How to Use (and flowchart) cont. • Carefully fit your foot into your shoe without having the brace slip under your foot • Tie your shoes laces and make sure the brace is tightly fitted on your foot • Repeat process when ever AFO is needed • Does the AFO fit comfortably on your foot? • Yes • Get a new AFO which fits • No

  8. Physiological (medical problems, breakdown of what is going on in the body) • Inability to properly to flex the foot from loss of dorsiflexion and plantarflexion motions • Nerve damage, muscular disorders, deformities, and CNS disorders • Scale of foot movement: • 0=complete paralysis … 5=contraction against powerful resistance • Ankle Foot Orthoses are applied to control these involuntary movements of the foot. • AFO improves postural for monopedal and bipedal and can actually stimulate skin mechanoreceptors

  9. User Analysis (include user profiles)

  10. Market Segment Analysis • Current consumers of the AFO are: • Middle-aged adults who develop foot drop due to: • stroke • diabetes • A complication of a surgical procedure • Children who have developed foot drop • Athletes • Short term vs. Long term usage

  11. Market Segment Analysis Standard Price Range:

  12. Market Segment Analysis Premium Price Range:

  13. Current problems with the AFO Soles that do not contour the foot and cause discomfort, bruising, or even cut off circulation Don’t provide support along the sides of the foot allowing for slipping and possible injury Polypropylene against bare skin causes irritation and can give users a rash over time Flat soles allow only the use of tennis shoes and similar footwear Physical activity limited to the range of motion given by stiff brace

  14. Proposal

  15. Sources

  16. Questions?

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