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Countdown to Christmas

Countdown to Christmas. #1 priority-concentrate on pricing! Impactful aisles VIEW your store through the lens of your customer and make smart, impactful decisions that will drive sales these last two weeks. Countdown to Christmas- Driving Sales. Your Primary Focus Holiday, Warm Wear

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Countdown to Christmas

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  1. Countdown to Christmas • #1 priority-concentrate on pricing! • Impactful aisles • VIEW your store through the lens of your customer and make smart, impactful decisions that will drive sales these last two weeks.

  2. Countdown to Christmas-Driving Sales • Your Primary Focus • Holiday, Warm Wear • Move to in the aisle or on the aisle • Merchandise by end use • Group by price point or % • Complete by 12/15 • Holiday Décor • Continue to bring forward and condense • Holiday Gourmet • PRIDE contest $$ • Strong impactful aisle statements • Pick your real estate wisely!

  3. Countdown to Christmas-Driving Sales • Your Primary Focus • Boots- $19.99 continue to condense and drive in the aisle • Men’s Gifts • Utilize the Men’s Impulse area • Refer to the In Aisle list • Ladies Robes and Slippers • Off the walls & front and forward • Clearance • Sized • 70%’s pulled and grouped

  4. Countdown to Christmas-Aisle Presentations-Do & Do Not! Effective usage of real estate. A strong statement of RHD’s, and relevant wardrobe stations Poor usage of real estate for this time of year- No RHD’s, no compelling price points

  5. Countdown to Christmas Home- “Stack ‘em high and watch them fly!!!” • Utilize your aisle with impactful statements • Stack out’s • Small electric’s • Gifts Under program • Themed presentations, i.e. crystal, wine

  6. Driving Holiday Sales-Signage • Menu Signs • Keep it simple & customer friendly • Remove regular price items • Compelling %’s or price points should be shouted and not menued

  7. Driving Holiday Sales Let’s Make it Happen!

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