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E-Bay Fine Tunes It’s Strategy

E-Bay Fine Tunes It’s Strategy. Glenda Jorge & Jazmine Lewis. All About E-Bay. Founded in 1995 by Pierre Omidyar. Generally known as Web Auction. 25 Million Sellers all over the world. In 1998 Revenues of $4.8 Million.

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E-Bay Fine Tunes It’s Strategy

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  1. E-Bay Fine Tunes It’s Strategy Glenda Jorge & Jazmine Lewis

  2. All About E-Bay • Founded in 1995 by Pierre Omidyar. • Generally known as Web Auction. • 25 Million Sellers all over the world. • In 1998 Revenues of $4.8 Million. • Revenues Shrank for the 1st time in quarter 1 of 2009 because of Amazon.

  3. John Donahoe’s Plan • Focus on secondary markets. • Ebays buying experience will change. • Move away from the auction to fixed-price Goods. • After overstock.com • Appears to investors but small sellers are angry. • Eliminate low cost bulk sellers.

  4. Ebays Revenues • Fees & Commissions. • Direct advertising. • End to service providers.

  5. More Incentive for Bulk Sellers • Reduced posting fee’s. • Lowered its listing fee’s. • Adjusted its search ordering. • Rolled out the rating system.

  6. Ebays Growth Strategy Before • Expansion on geography & scope. • Continuing innovation to enhance the variety and appeal on the site. • Diversified Portfolio.

  7. Ebay Expands through acquisitions • Skype • Provided voice communications services to help sellers and purchasers reach a price and conclude a transaction. • In 2009 Ebay announced its plan to unload Skype. • Receive new growth initiatives. • PayPal • Huge impact for Ebay. • Brings additional transaction based fee revenue. • Becoming the standard pay method. • Aquired Stubhub.com • Bought 25% stake in Craig list • Purchased Kurant

  8. Will cultivating large sellers dilute Ebays brand and reputation as a dynamic flea market???

  9. Can the Web’s most prominent online auction site change course so dramatically from the formula that it made successful? ?

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