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Your Project Brief!

Your Project Brief!. VIDEO CLIP. http://www.youtube.com/watch?v=5g_OHWC_aeI&feature=youtu.be Watch the video clip and explain in your own words what you think the role of an advertising agency is. [10mins]. UNIT TITLE: Unit 9: Creative Product Promotion

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Your Project Brief!

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  1. Your Project Brief!

  2. VIDEO CLIP http://www.youtube.com/watch?v=5g_OHWC_aeI&feature=youtu.be Watch the video clip and explain in your own words what you think the role of an advertising agency is. [10mins]

  3. UNIT TITLE:Unit 9: Creative Product Promotion LESSON TITLE: The Role of Marketing Agencies CRITERIA: P3/M2 COMPETENCY FOCUS: Creativity:learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. Reasoning:Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment. Learning Objectives By the end of the lesson, you should be able to… LO1) To identify the role of an advertising agency (Gui) LO2) To explain the role of an advertising agency in promoting a company’s products/services (Reg) LO3) To evaluate the use of professional agencies in ensuring promotional success, by providing a balanced argument and a reasoned judgment (Reg-Str) CRITICAL THINKING KEY: Knowledge ApplicationAnalysis Evaluation SMSC: You will assess diversity in the advertising industry and watch interviews with employees in the industry.

  4. COMPREHENSION TASK Read the case studies/info sheets provided that describes the day to day activities of a marketing agency. Respond to the following questions: • What are the main activities of the marketing agency? • What is their duty to their clients? • What is the role of the marketing agency? • What are the main job roles that exist in a marketing/advertising agency? [20mins]

  5. RESEARCH TASK Individually, conduct your own independent research of what an advertising agency is and explain the role of an advertising agency. Present your findings using any tool that you choose. Feedback/presentations/peer assessment. [30mins + 20mins]

  6. DIVERSITY IN ADVERTISING http://vimeo.com/diversityinadvertising

  7. JOBS IN ADVERTISING http://www.slideshare.net/FutureRising/getting-a-job-in-advertising-from-futurerising

  8. In your audit, you should also include an audit of the advertising agency (Greymatter Ltd) that is used by Vauxhall: • An explanation of the services offered by the organisation’s advertising agency (P3) • Types of media produced by the agency (P3) • Who is involved in liaising with the agency (P3) • Explain the advantages and disadvantages of using professional agencies in ensuring your promotional activities are a success (M2)

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