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what aspects of the innovation process can be managed ?. JC Spender www.jcspender.com. conventional literature. idea generation R&D management environment free flow / accident error / long tail idea selection criteria open innovation idea application R&D - production - sales.
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what aspects of the innovation process can be managed ? JC Spender www.jcspender.com
conventional literature • idea generation • R&D management • environment • free flow / accident • error / long tail • idea selection • criteria • open innovation • idea application • R&D - production - sales ideas and toys are not innovation UPC MBI Seminar
innovation = change, right? • kinds of change • entrepreneurship (Kirzner & Schumpeter) • Knightian uncertainty • economic growth • ideas, imagination • agency • innovation • imagination brought into context rationality UPC MBI Seminar
through the prism of the ‘business model’ • context = firm ? • theory of the firm ? • business model • innovation = ΔBM • what ToF ? or “What does it mean to us?” • NO GENERAL MODELS • conversation business talk makes our world UPC MBI Seminar
some ToFs economics organization theory bureaucracy evolutionary model (N&W) RBV KBV culture psychic prison contested political process autopoietic entity ... • division of labor • TCE • PAT • production function • managerial • team production • property rights • game theory • ... what about the strategy tools that managers use ? UPC MBI Seminar
BCG matrix cash cow star hi market share & profitability $$ dog ?? hi growth potential dispose manager’s judgments about - categorization - life cycle UPC MBI Seminar
Ansoff matrix danger – dying danger – high risk strategic choices manager’s judgments about - categorizing - extending UPC MBI Seminar
Penrose’s theory resource extensibility interpretive ambiguity new meaning exploration Penrose’s managers - learning - timing resources are only what managers make of them UPC MBI Seminar
innovation option-space & constraints • multiple dimensions • managerial agency • ‘adjacent possible’ • constraints = reality • experience • theory as distilled experience vs universals • plasticity / moveability • ‘radical innovation’ UPC MBI Seminar
von Clausewitz’s advice to the innovator • preparation • presence of mind • coup d’oeil • persistence UPC MBI Seminar
what parts of the innovation process can be managed ? • vision - what it is • people who shape it • lives it re-shapes • it’s not about the product • it’s not about the money UPC MBI Seminar
why managing matters • dependence on organizations • progress • innovation • agency & responsibility • harnessing the talents of others • organizational rhetoric • moral and ethical burdens • business ethics and corporate social responsibility UPC MBI Seminar