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The Online Search Industry

The Online Search Industry. First Web search engine was created by MIT student Matt Gray in 1993. Originally used to measure size of the World Wide Web. Later became used as a way to obtain URLs (Wandex). The emergence of various other search engines began to form.

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The Online Search Industry

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  1. The Online Search Industry • First Web search engine was created by MIT student Matt Gray in 1993. • Originally used to measure size of the World Wide Web. • Later became used as a way to obtain URLs (Wandex). • The emergence of various other search engines began to form.

  2. Background/History of Google • Road to development began in 1996, by Larry Page and Sergey Brin. • Developed their first search engine project called BackRub. • In 1998, the two started their own data center known as Google. • Headquarters was located in Menlo Park, CA with a total staff of three. • It became to be known as one of the top 100 search engines later that year.

  3. Company Mission and Goals • Organize the world’s information so that it may be useful to all who use it. • Strive to maintain the lead in the online search industry. • Continually creating innovative ways to enhance search capabilities. • Develop projects to expand its advertising opportunities.

  4. Location & Employees • Googleplex: Headquarters in Mountain View, CA • Sales offices around the world • e.g. New York, Ireland, and Japan • # of employees: 2,292 (majority in MV, CA)

  5. Revenues/Sales Two methods of advertisement sales: • Targeted advertising • AdWords • AdSense • Online Search service

  6. Suppliers/Customers • Google suppliers = Google customers • Adwords: Sony, Sprint, Cannon • AdSense: abc.com, Forbes.com • Search service: AOL/Netscape, Palm

  7. Competitors • MICROSOFT!!! • Teoma (www.teoma.com) • Wisenut (www.wisenut.com) • AlltheWeb (www.alltheweb.com) • askjeeves (www.ask.com)

  8. Comparisons

  9. Google Inc.

  10. Internal Strengths: Focus on innovation Implementation of IS 1-billion page index Internal Weakness: Control over website indexing Search Algorithm May search for plural/singular without telling you External opportunities: Growing demand for its services Acquisition of new office space Enabling webmasters to control indexing External Threats: New search engines Increased competition and operational cost Possible workforce shortage Google Inc.

  11. G-mail Technology • Computers scan e-mail messages • Privacy? No human intervention • Messages are flagged • Groups e-mails of related content • Faster loading

  12. Google’s Advertising Strategy • No pop-up ads • Major advertising ads appear as hits in a search. • Small advertising messages appear to the margins of web pages.

  13. Advertising Cost Strategy • Small customers manage their own accounts -Customers log in into their web portal -They only need a credit card • Account Teams -Manage large customer accounts -Price Monitoring • “Cost Per Click” Price Strategy -Key word counters

  14. Google’s Technology Use • Installation of software -Easy to install, easy to get rid off • Page Rank technology -Machine operated -Mathematical analysis • Their workstations use Linux OS

  15. Internal Strengths • Encouraging environment • Casual work setting • Employee importance

  16. Internal Weaknesses • Company structure/mobility • High growth rate leading to loss of communication structures

  17. Improvement of IT/IS • Higher security • High growth can lead to inefficiency with Google standards

  18. References • “G-Mail.” Google.com. 19 Nov. 2004 <http://www.gmail.google.com/gmail/help/screen2.html>. • “Google: AdSense.” Google.com. 19 Nov. 2004 <http://www.google.com/adsense/?hl=en_US&sourceid=aso&su bid=us-et- ads>. • Nice, Karim. Gurevich, J. Gerald. “How Digital Cameras Work.” How Stuff Works. 19 Nov. 2004 <http://electronics.howstuffworks.com/digital- camera.html>.

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