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PM Harper’s Website pm.gc

PM Harper’s Website pm.gc.ca. Ashley Chow Kaylee Chretien Karla Salazar. Criteria. Balance- Personality and Policy Branding & Look and F eel Opportunities for Citizen E ngagement Social Networking Language Use Provisions for Disabilities Privacy Policy.

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PM Harper’s Website pm.gc

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  1. PM Harper’s Websitepm.gc.ca Ashley Chow Kaylee Chretien Karla Salazar

  2. Criteria • Balance- Personality and Policy • Branding & Look and Feel • Opportunities for Citizen Engagement • Social Networking • Language Use • Provisions for Disabilities • Privacy Policy

  3. 1: Balance – Personality & Policy Personality • Approachable, warm and responsible • Personal biographies • Pet fostering and adoption • 2009 NAC Gala – Harper’s performance video

  4. 1: Balance – Personality & Policy Policy • Policy is the major focus • Main concerns at the very top • Economy, Security and Environment • Priorities and Mission in the main menu • Multimedia policy updates Conclusion: Policy outweighs personality. No recommended changes.

  5. 2: Branding & Look and Feel • Canadian flag and coat of arms • Blue - Conservative • Cluttered, inefficient use of space • Standard government layout Recommendation: Reduce the blue and make better use of the space.

  6. 3: Opportunities for Citizen Engagement Mailing List Contact Info Recommendations: Make the mailing list more engaging.

  7. 4: Social Networking • Facebook • Flickr • YouTube • Twitter Recommendations: Good content but update more frequently.

  8. 5: Language Use • Easy to understand • Bilingual • Lacking glossary • “Our” • “belonging to, or associated… with us” Recommendations: Take growing ethnic groups into greater consideration.

  9. 6: Provision for Disabilities • Visually Impaired • Pro: Audio centre • Con: Small font • Hearing Impaired • Text transcripts of videos • Cognitively Impaired • Clear and simple navigation • No moving or blinking text

  10. 7: PrivacyPolicy • Not clearly identified • Located under ‘Important Notices’ • Basic but sufficient explanation • External links for additional information • Emphasizes the words "we do not” • Recommendation: Include “we do” phrases

  11. Conclusion Main Recommendation: • Design the site to be more visually appealing • Utilize white space • Decrease clutter • Not exceptional • Nothing really outstanding • No major issues

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