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w hy storytell ?

w hy storytell ?. w hy storytell ?. i t’s a human centered way to communicate. w hy storytell ?. i t’s a human centered way to communicate i t’s a problem detector. w hy storytell ?. i t’s a human centered way to communicate i t’s a problem detector i t rallies the team.

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w hy storytell ?

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  1. why storytell?

  2. why storytell? it’s a human centered way to communicate

  3. why storytell? it’s a human centered way to communicate it’s a problem detector

  4. why storytell? it’s a human centered way to communicate it’s a problem detector it rallies the team

  5. storytelling authentic character-driven through details

  6. It’s a human centered way to communicate

  7. story design

  8. story design dramatic arc event conflict action

  9. story design insight POV/solution event conflict need action

  10. what is the focus of your solution? solution event what is missing from their life? sum it up. why is this the best direction? need conflict who are they? what do they want? reaction resolution user character action

  11. what is the focus of your solution? solution event what is missing from their life? sum it up. why is this the best direction? need who are they? what do they want? conflict reaction resolution user character action

  12. Why is your solution transformative? solution what is missing from his/her life? event sum it up. why is this the best direction? need conflict who are they? what do they want? reaction resolution user character action

  13. why is your solution transformative? solution event what is missing from their life? sum it up. why is this the best direction? need conflict who are they? what do they want? reaction resolution user character action

  14. Why is your solution transformative? what happened? why should this solution be adopted? solution event what is missing from their life? need conflict who are they? what do they want? reaction resolution user character action

  15. your mission: use concrete details, examples, and scenarios to show how your solution will transform the user experience for the better in a specific way

  16. your goal: the audience should be able to re-tell the story to a friend or colleague.

  17. project demos teams will have 20 minutes to prepare. teams will have3 minutes to demo. audience will engage in feedback blitz for 3 minutes. here’s your chance to inspire!

  18. for sale: baby shoes, never worn.

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