Top School Advertising Agency | school logo Design - MacawsAgency

1. Your school’s brand is crucial for your marketing effort. School branding is the way that you can differentiate your institution from your competitors. It’s the visual imagery & messages that set your school apart in a crowded marketplace. It is a promise of what you offer. It is the expectation that lives in the minds of your primary customer i.e. parents. Private schools need to embrace the significance of school branding ideas in their marketing effort to remain a practical choice in the future. This is particularly true as growing competition from other schools requires that you efficiently market your school. Parents are generally attracted to schools that signify excellence and a good brand should convey brilliance. The quality of your school brand should match the quality of your school. It should be an accurate reflection of your school’s mission & values. School branding has a direct effect on how people relate to your institution and as a result,

2. impacts enrolment, revenue, funding, etc., that’s why you must hire the right school marketing agency for the branding of your institution. What are some branding mistakes schools make? Upon reviewing many private school brands, there are several mistakes that stand out: 1.Using multiple logos -One of the first things we look for when evaluating a school’s brand is the reliable use of one logo. Sometimes, we find multiple logos. When you use multiple logos, your brand will be weak. When you use a single logo, your school brand will be consistent & strong. 2.Using multiple taglines or no tagline at all - A tagline is a prospect to sell your school in an emotionally compelling set of words. Generally the shorter the tagline, the better. Just as you should have a single logo, you should also have a single tagline and use it consistently throughout your marketing effort. Your school’s tagline must sum up the key message of your school. 3.Lack of reliable brand elements - A school brand is not only comprised of a logomark and a tagline, but it should also use consistent colors & design elements. For example, your school’s brochure should have a similar look and feel to your school’s website. Take a minute and lay out all of your marketing materials like pamphlet design for school on a table. What do you see? Do you see a consistent brand? Do all the pieces look like one school? 4.It is just plain boring and ordinary -Think about your school’s brand as the packaging for your product. If you want someone to take a closer look inside the package to discover your school, you need to give them a convincing and high-quality image that attracts them and motivates them to take the next step. Vibrant colors, compelling photos, and engaging messages all contribute to this brand. A boring and bland brand will not attract prospective parents to your school. 5.Using poor photography - Photos and other visual articles can make or break a brochure or website. Photos must express the life of your institution through images of your students, faculty & staff in action. 6.Letting everyone do the branding - A school brand must be controlled, maintained, and protected by an expert individual person or group at your school. If

3. everyone does what is right in their own eyes, then your school brand’s image will be diluted, inconsistent, and wrong. Conclusion: Are you making any of these branding mistakes at your school? You should hire a professional & expert school branding agency to carry out and implement effective marketing strategies including website maintenance services and marketing collateral design.