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TODAY

TODAY. Scales of tourism planning The Life environment project Case study Turkey. SCALES OF TOURISM PLANNING. Planning occurs on different scales: National Regional Local. TOURISM PLANNING AT NATIONAL LEVEL. Tourism policy Marketing strategies Taxation structures

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TODAY

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  1. TODAY • Scales of tourism planning • The Life environment project • Case study Turkey

  2. SCALES OF TOURISM PLANNING • Planning occurs on different scales: • National • Regional • Local

  3. TOURISM PLANNING AT NATIONAL LEVEL • Tourism policy • Marketing strategies • Taxation structures • Investments policies • Legislation • Infrastructure development • Transport systems & organizations • Education, training and manpower programs

  4. TOURISM PLANNING AT REGIONAL LEVEL • Sets of activities that deals with the development of tourism at regional level • It tends to be much more detailed & specific • Not possible to consider regional development as an isolated and independent issue • It must be considered in the scope with national development goals

  5. TOURISM PLANNING AT LOCAL LEVEL • Tourism planning at local level adopts diverse forms • Forms related to organization of tourism resources, physical development and visitor management • However, recently local planning authorities have increasingly started to include concerns over social and environmental impacts of tourism in their local programs.

  6. TOURISM PLANNING AT LOCAL LEVEL • Tourism planning at local level is extremely important. Why? • Planning at the local level is important if regions wish to deliver tourism experiences, which ensure satisfaction of both visitors and hosts.

  7. THE LIFE ENVIRONMENT PROJECT • LIFE: financial instrument for the environment • introduced in 1992 • spearhead of EU’s environmental policy • 3 areas: • LIFE Nature • LIFE Environment • LIFE Third Countries

  8. THE LIFE ENVIRONMENT PROJECT • Strategies and tools for sustainable tourism in the coastal areas of the Mediterranean • The Rimini Riviera (Italy) and Calvia (Spain) • biggest tourist catchment areas in Europe • 200.000 hotel beds & 40.000.000 presences a.y.

  9. SUSTAINABLE TOURISM • Combining economic aspects, social coherence, repect for the environment, tourist satisfaction. • Province of Rimini & Municipality of Calvia • + hoteliers association • + research institute • implement the LIFE environment project

  10. OBJECTIVES • Making tourism a modern business capable of guaranteeing economic development while respecting the environment and capable of looking ahead. • Rimini: 2.700.000 arr., 2.500 hotels, 136.000 beds • Calvia: 1.700.000 arr., 170 hotels, 60.000 beds • continu to bring millions of persons together: sun, sea and amusement

  11. THE AIMS • Deseasonalise the offer • upgrading urban development • environmental quality certification systems • support actions by Tour Operators in environmental field • enhance cultural identities and roots

  12. PARTICIPATION & ACTIONS • General participation: public bodies, private operators, associations, citizens, tourists • Actions: • Integrated coastal management plan • improvement of the environmental performance of T.O. • consciousness raising of tourists and T.O. • Local participation • Network • Publishing results of international conferences

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