FRICH Food Retail Industry Challenge Fund

1. FRICHFood Retail Industry Challenge Fund Results What? How? and Who?

2. Low level of food imports from Africa Dialogue between DFID and UK food sector brands and multiples (P4D) Enterprise Challenge Fund Small pilot (£2.5m)- recently extended and scaled up (£7M) First 3 rounds – 11 projects 4th round – circa 15 projects

4. What to measure? Increase in incomes# jobs created# farmers introduced to new markets # new productsincreased trade flows# of innovations introduced# new ‘responsible’ business models created# marketing initiatives using African provenance for marketing Africa’s market share# consumers positive about African food# of models replicated # scaled up

5. What? - at the project level Project outputs Direct impacts and future impacts Product success / market penetration Sustainability Growth potential Competitiveness

6. What? at the fund/portfolio level Looking for common indicators that allow some form of aggregation at output, outcome and possibly impact level Ideally need a measure of return on investment that can be used to compare with other funds/other development interventions

7. A few complications Additionality Attribution Time scales – Post project impacts Project evolution Unexpected results

8. How? – at the project level Baselines Milestone m.o.v. (include key indicators) Management information Case studies Surveys

9. How? – at the fund/portfolio level Proportionate Baselines Aggregation Evaluation

10. Who? Key Issues : Cost Incentives Time Frame Grantees – Project level – Output level Fund Manager Fund Owner (Independent Evaluations)

11. Conclusions Setting and meeting targets and links to logic model and fund criteria Proportionality Resources Time frames Independent Evaluation