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Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009

Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009. Dr. Thomas Kohler. 1. Research context Research methods Lessons learned. 1. 2. 3. Research context. 1. “. „. Armed with new connective tools, consumers want to interact and co-create value...

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Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009

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  1. Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009 Dr. Thomas Kohler 1

  2. Research context Research methods Lessons learned 1 2 3

  3. Research context 1

  4. „ Armed with new connective tools, consumers want to interact and co-create value... Prahalad and Ramaswamy, 2003

  5. Open Innovation + Virtual Worlds = Avatar-Based Innovation

  6. Experimenting Companies Need identification and idea generation Test and launch Concept and design

  7. The challenge < Participation

  8. WHAT CREATES ACOMPELLINGCO-CREATIONEXPERIENCE WITHIN VIRTUAL WORLDS ?

  9. ELLING ATION IENCE COMP CO-CRE EXPER Virtual Worlds Open Innovation

  10. Research methods 2

  11. Research Design context Virtual focus groups Compelling virtual world place users process Expert interviews Compelling co-creation process Participant interviews and observation Compelling co-creation in virtual worlds

  12. Research Design context Virtual focus groups Compelling virtual world place users process Expert interviews Compellingco-creationprocess Participant interviews and observation Compelling co-creation in virtual worlds

  13. Focus groups Recruitment and virtual facilities Discussion guide development and design Moderating Analysis and reporting

  14. In-depthinterviews

  15. Participant interviews Participant observation and heat map Interview questions Conducting the interviews

  16. Lessons learned 3

  17. Elaborate on media strenghts Create immersiveenvironments Build in playfulness Focus on socialnature PA Consulting Banking Demo; SL: 34, 166, 24

  18. Elaborate on media strenghts Create immersiveenvironments Build in playfulness Focus on socialnature

  19. Elaborate on media strenghts Create immersiveenvironments Build in playfulness Focus on socialnature

  20. Discussionthomas.kohler@uibk.ac.atSL: Rein Spire

  21. Additional information 4

  22. Focus group guideline

  23. Interview guideline

  24. Project details

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