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Lead generation is any company's lifeblood, and coming up with a strategy to increase and sustain leads is important if you want to maintain revenue and growth.
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Lead generation is any company's lifeblood, and coming up with a strategy to increase and sustain leads is important if you want to maintain revenue and growth.
Here are Top 10 strategies 1. Build social media relationships. There's no denying that social media as a lead generation tool is a powerful way of building and nurturing relationships. Stop using it mainly as a broadcast tool, and instead rethink influencing and provide value to your prospects by reaching out to and engaging various communities. 2. Seminars and webinars. For most B2B lead generation environments, one of the most effective tactics involves face-to-face education through seminars and webinars. When prospects get to see and hear that you provide valuable advice, instant affinity usually follows. If you manage to provide a solution for the particular challenges they are struggling with, you'll be sure to build strong relationships with your audience and position your brand as a thought-leader and an industry expert.
3. Make lead scoring dynamic and behavioral. Consider what makes a lead qualified, and work on enhancing lead scores with information beyond demographics. Focus on how the individual reached your website and other actions they've taken, as you calculate your scores. 4. Supplement inbound tactics with outbound. Inbound strategies like content marketing are strong channels, and should be maximized to a point. But, beyond that, inbound tactics need to be supplemented with outbound and other paid channels to create sustainable demand and growth. Diversify your lead generation techniques to maximize your results. 5. Collaborate with sales. Engage early with your sales teams and continuously seek their qualitative feedback-combining it with your own quantitative analysis will determine how you should adjust your investments and targeting efforts to generate the most dynamic mix to fuel sales.
6. Optimize website conversions for lead generation. A well-performing website converts 7% to 14% of visitors and is optimized for this goal. Most people think that beautiful websites are better, but studies show that even less attractive yet functional websites can be just as successful-if not more successful at converting leads. 7. Guest blogging. An effective tactic for generating leads for small businesses, in particular, is guest blogging on popular industry-related websites. 8. Mobile is the place to be. In 2015, Mobile surpassed desktop in terms of global usage. People are spending 3 hours more per day on their mobile phones, to the point where time spent on mobile is about to beat time spent watching TV.
9. Understand buyers' needs. In 2016, companies that are actively focusing on their customers' buyer personas are most likely to win. 10. Earn an audience with content marketing. There are 75 billion pieces of content, 8 billion photos uploaded and shared, and 500 million Tweets posted each day. This is a clear sign that we live in a world that consumes a vast amount of digital content. This also implies that content marketing is undoubtedly a great way to grow brands.
The digital age has certainly opened up various channels and different ways of generating leads. Leveraging a B2B lead generation company can help you take advantage of all the opportunities that technology has to offer.
Machalek Communications, Inc. is a B2B direct marketing company that specializes in e-mail marketing, print marketing, and list-rental services in five niche markets: Dental, Veterinarian, Bars, Restaurants and Park/Recreation and School industries. Visit http://machalek.com/ for more details GET IN TOUCH MachalekCommunications, Inc 12550 W. Frontage Road, Suite 220 Burnsville, MN 55337 Phone Toll Free:800-846-5520 Local:952-736-8000
