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APAC hand sanitizer market is projected to witness a CAGR of 17% during 2021 u2013 2025 due to rising awareness about healthy lifestyle & wellness, spread of COVID-19, shifting consumer preference towards convenient hygiene products, increasing product variants, and rising disposable income across the region. https://bit.ly/33UmAC3
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2015 – 2025 ASIA PACIFIC HAND SANITIZER MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Hand Sanitizer Hand Sanitizer is a liquid, foam, gel or spray based antimicrobial agent that can permanently inactivate or kill atleast 99.9% microorganisms from hand. Asia Pacific hand sanitizer market is projected to witness a CAGR of 17% during 2021 – 2025 due to rising awareness about healthy lifestyle & wellness, spread of COVID-19, shifting consumer preference towards convenient hygiene products, increasing product variants, and rising disposable income across the region. Moreover, strong marketing activities by leading brands, increase in urban population, etc., are some of the other drivers of Asia-Pacific hand sanitizer market. Also, increasing usage of hand sanitizers while travelling, when soap and water are not available, is boosting overall consumption of hand sanitizers. Market Segmentation Review Period 2015 – 2018 Base Year 2019 Estimated Year 2020 Forecast Period 2021 – 2025 Year Range END USER PRODUCT TYPE • Gel • Foam • Spray • Liquid • Households • Hospitals • Others DISTRIBUTION CHANNEL COUNTRY • Departmental/Convenience Stores • Hypermarket/Supermarket • Pharmacy Stores • Others • China • India • Japan • Australia • South Korea • Indonesia • Taiwan • Malaysia • Singapore • Thailand
Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing List of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the Asia Pacific hand sanitizer market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Asia Pacific hand sanitizer market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Asia Pacific hand sanitizermarket. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising awareness towards health and hygiene to prevent outbreak of contagious diseases. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the Asia Pacific hand sanitizermarket. Methodology Followed for Calculation of Market Size: • Market Size By Value: Market size, in terms of value & volume, for the year 2019 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as hand sanitizer companies, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed more than 15 – 20 hand sanitizer companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain stakeholders in the Asia Pacific hand sanitizermarket to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.
Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by end user, by each region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: • Market shares shares by product type, by distribution channel, by end user, by each region, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of hand sanitizer markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Asia Pacific hand sanitizermarket, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.
Industry Brief According to a recently released TechSci Research report, “APAC Hand Sanitizer Market By Product Type, By End User, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2025”, hand sanitizer market in Asia-Pacific is projected to grow at a CAGR of more than 17% during 2021 - 2025, owing to increasing awareness about importance of hand sanitizers in maintaining good hygiene, spread of COVID-19, increasing product variants available across the market, and increasing disposable income across major economies in APAC region. The region is witnessing a trend towards increasing usage of hygiene products on account of rising concerns among the young adults about their health and wellness. The product type segment of Asia-Pacific hand sanitizer market is categorized into Gel, Foam, Liquid and Spray. Gel form of hand sanitizer market accounted for the majority share in 2019, followed by Liquid form. During the forecast period, the share of Gel hand sanitizers in APAC is expected to remain the highest among all product types as they contains more than 60% alcohol content, are watery in formulation and therefore provide the convenience of getting spread easily and penetrate into the skin, killing most of the bacteria. Sanitizers with different fragrances are gaining traction in India, China, and Japan. For instance, Himalaya Wellness launched new sanitizers in India that are available in fruit flavors including strawberry, green apple, litchi, and orange. The distribution channel of Asia-Pacific region Hand Sanitizer market is categorized into Pharmacy, Supermarkets/Hypermarkets, Departmental/Convenience Stores and Others (Online, direct & institutional sales). Supermarkets & Hypermarkets account for the largest share in Asia-Pacific hand sanitizer market in 2019, followed by Pharmacy segment. However, during the forecast period, the share of Supermarkets/Hypermarkets is expected to decline on account of increasing focus of companies on selling their pharmacies, direct and institutional sales and online channels across the region. Urban areas remain the dominant consumption markets of hand sanitizers across APAC. Pharmacy and Supermarkets provide consumers with an advantage of scanning the product before buying, which helps them choose the right product. Moreover, this channel offers quick product access to the customer as compared to the online channel, where consumers are made to wait for product delivery. The End User Segment of Asia-Pacific Hand Sanitizer Market is categorized into Household, Hospital and Others. Hospitals segment accounted for the largest market share in the region’s hand sanitizer market due to an increasing number of health professionals using hand sanitizers frequently on a day to daily basis, especially after the outbreak of COVID-19. However, during the forecast period, the share of hospitals is expected to decrease on account of rising awareness about the healthy lifestyle and wellness among Household consumer segment. Country wise, APAC hand sanitizer market is categorized into China, India, Japan, Australia, South Korea, Indonesia, Taiwan, Malaysia, Singapore, and Thailand. In 2019, China was the largest hand sanitizer market in the region on account of a huge number of customers who are concerned about their health and want to be immune from all diseases. Japan and India are the other two major markets in the region. China, Japan and India are anticipated to continue their market dominance in the coming years on account of huge consumer base, wide product availability, coupled with increasing penetration of online as well as offline channels. Major players operating in Asia-Pacific hand sanitizer market include GOJO Industries Inc, Reckitt Benckiser (India) Ltd., Hindustan Unilever Ltd., 3M Company, Himalaya Drug Company Pvt. Ltd., ITC Ltd., etc. Leading players are focusing on expanding their hand sanitizer product portfolio to maintain sustainable growth in the market. The companies are also expanding their distribution reach with increasing number of pharmacies, hypermarkets and supermarkets mushrooming across various countries in APAC region. “APAC hand sanitizer market is expected to grow at a robust pace over the next five years, predominantly on account of increasing consumer awareness about maintaining proper hand hygiene, spread of COVID-19 and increasing income levels across the region. Noteworthy trends in Asia-Pacific hand sanitizer market include robustly growing demand from young generation; increasing popularity of hand sanitizers in hotels & restaurants in countries like India, Malaysia, Indonesia, among others; favorable government scenario across most the major economies in the region.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Sample Data - Snapshot Asia Pacific Hand Sanitizer Market Size, By Value (USD Million), 2015–2025F CAGR By Value CAGR By Value XX% YY% Asia Pacific Hand Sanitizer Market Share, By Country, By Value, 2019 & 2025F India Hand Sanitizer Market Share, By Product Type, By Value, 2015–2025F
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