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Changing lifestyle of consumer coupled with increasing awareness about ingredients and health benefits are some other noteworthy drivers of biscuit market in Australia.
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2015 – 2025 AUSTRALIA BISCUIT MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Biscuit Biscuit is a small baked unleavened cake, typically crisp, flat, and sweet. Australia Biscuit market is projected to exhibit a robust CAGR during the forecast period owing to the increasing number of health-conscious consumers, rising food consumption per capita and expanding working population. Additionally, demand by almost all the sections of the population from a child to senior citizens along with easy food demand and increase in young population are some of the other factors expected to propel demand for biscuit over the next five years. Market Segmentation REGION PRODUCT TYPE Australia Biscuit Market Australia Biscuit Market Australia Capital Territory & New South Wales Victoria & Tasmania Queensland Northern Territory & Southern Australia Western Australia • Plain Biscuit • Year Range Cookies • Sandwiched Biscuit • • Crackers and Crispbreads • • Review Period Others • • 2015 – 2018 SALES CHANNEL • Base Year Supermarket/Hypermarket • Convenience Stores 2019 • Independent small Grocers • Estimated Year Others • 2020 Forecast Period 2021 – 2025 2
Table of Contents S. No. Contents 1. Product Overview (Definition of product and major terminologies used in the report) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) Impact of COVID-19 on Australia Biscuit Market 2. 3. 4. Executive Summary 5. Voice of Customer 5.1. Factors Influencing Purchase Decision 5.2. Product Awareness 5.3. Brand Awareness 6. Australia Biscuit Market Overview, 2015-2025F 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads & Others) 6.2.1. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Independent small Grocers & Others) 6.2.2. 6.2.3. By Region 6.2.4 By Company 6.3. Market Attractiveness Index 6.3.1. By Product Type 6.3.2. By Region 3
Table of Contents S. No. Contents 7. Australia Plain Biscuit Market Outlook, 2015-2025F 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Type (Glucose, Fiber, Sweet & Salted) 7.2.2. By Sales Channel 7.3. Product Benchmarking 8. Australia Cookies Market Outlook, 2015-2025F 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Type (Butter, Choco-chips, Fruit & Nut, Oatmeal & Others) 8.2.2. By Sales Channel 8.3. Product Benchmarking 9. Australia Sandwiched Biscuit Market Outlook, 2015-2025F 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Type (Chocolate, Vanilla, Orange, Pineapple & Others) 9.2.2. By Sales Channel 9.3. Product Benchmarking 10. Australia Crackers and Crispbreads Biscuit Market Outlook, 2015-2025F 10.1. Market Size & Forecast 4
Table of Contents S. No. Contents 10.1.1. By Value & Volume 10.2. Market Share & Forecast 10.2.1. By Type (Soda Crackers, Graham Crackers, Sprayed Snack Crackers, Others) 10.2.2. By Sales Channel 10.3. Product Benchmarking 11. Supply Chain Analysis 12. Import Export Analysis 13. Market Dynamics (This chapter assesses the major demand drivers and restraints.) Drivers 13.1. Challenges 13.2. Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 14. 15. Policy & Regulatory Landscape 16. Australia Economic Profile 17. Competitive Landscape 17.1. Competition Matrix by segment 17.2. Company Profiles (Top 10 Companies) 18. Strategic Recommendations 19. About us & Disclaimer 5
RESEARCH METHODOLOGY
Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the Australia Biscuit Market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Australia Biscuit Market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Australia biscuit market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing number of health-conscious consumers, rising food consumption per capita in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Australia biscuit market. Methodology Followed for Calculation of Market Size: Market Size by Value & Volume: Market size, in terms of value, for the year 2019 was calculated based on information collected through • exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Australia biscuit market service providers, channel partners, market influencers & end users, industry experts, and other industry participants. The team interviewed more than 15 – 20 Australia biscuit companies, 100 – 120 end users, and 15 – 20 Industry experts and other value chain • stakeholders in the Australia biscuit market to obtain the overall market size from 2015-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2015-2019. 8
Research Methodology Respondents were asked about the current and future market growth rates, market shares by product type, by sales channel, by company and by • each region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by product type, by sales channel, by region and by company were calculated based on the responses received through primary • surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various product types of biscuit markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia biscuit • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources Arnott’s Biscuits Holdings Pty Limited World Bank ▪ ▪ Green's Foods Holdings Pty Limited International Monetary Fund (IMF) ▪ ▪ Unibic Australia Pty Ltd TechSci Research Proprietary Database & Knowledge ▪ ▪ Waterwheel Premium Foods Pty Limited (Waterthins) Repository ▪ Byron Bay Cookie Company Company Annual Reports ▪ ▪ Mondelez International Industry Magazines ▪ ▪ Ausbic Pty Ltd Industry Reports ▪ ▪ Kez Kitchen News Dailies ▪ ▪ Kin rise Pty Ltd Credible Paid Databases ▪ ▪ Emmaline's Country Kitchen ▪ 10
Industry Brief According to a recently released TechSci Research report, “Australia Biscuit Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, Australia biscuit market is projected to surpass $ 4 billion by 2025F on account of growing preference for convenience food or on the go light snacks as increasingly busy lifestyle and lack of cooking skills are leading to higher demand for convenience foods. Moreover, a rising number of consumers are increasingly opting for healthy product options which includes biscuits for health-conscious consumers offered by various companies. Additionally, expanding urban population which rose to 85.9% by end of 2019 and increasing product variants in Australia biscuit market are also driving the country’s biscuit market. Australia biscuit market is segmented based on product type into Plain Biscuits, Cookies, Sandwiched Biscuit, Crackers & Crispbreads and Others. Plain Biscuits accounted for the largest share in Australia biscuit market in 2019, followed by Cookies. Most of the companies are increasingly launching digestive biscuits and are competitively engaged in launching new and innovative plain biscuits. An increasing number of consumers are also opting for Crackers & Crispbreads, which have low sugar content and are considered to be healthier. The distribution channel of Australia biscuit market is categorized into Supermarkets & Hypermarkets, Convenience Stores & Independent Grocery Stores and Others. In 2019, Supermarkets & Hypermarkets accounted for more than 60% of the market share in Australia biscuit market due to increasing penetration of supermarkets in the country as well as growing consumer preference to shop from supermarkets for easy availability of different products under a single roof. However, during the forecast period, the share of Supermarkets & Hypermarkets is expected to slightly decline on account of increasing focus of companies to make their products reach convenience stores, independent grocery stores and online channels across the country. Urban areas remain the dominant consumption market, however, deeper penetration in rural areas is expected to drive volume growth of biscuit market in Australia. In terms of region, the Australia biscuit market is categorized into Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia. Of all these regions, Australia Capital Territory & New South Wales region dominated the market in 2019, followed by Victoria & Tasmania. In terms of company, major players operating in Australia Biscuit Market include Arnott’s Biscuits Holdings Pty Limited, Green's Foods Holdings Pty Limited, Unibic, Byron Bay Cookie Company, Waterthins, Mondelez, Ausbic Pty Ltd and others. In 2020, Arnott’s Biscuits Holdings Pty Limited held the largest market share in the country’s biscuit market, and the company is expected to continue its dominance through 2025. “Australia biscuits market is expected to grow at a steady pace due to rising demand for biscuits in the snack category, predominantly on account of increasingly active lifestyle, spending less time for cooking homemade food, and high income levels in Australia. Adults and young adults are the primary buyers of biscuits, and they are also the target consumer segments for the major players operating in the market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11
Sample Data - Snapshot Australia Biscuit Market, Market Size, By Value (USD Million) & Volume (Million Kgs), 2015–2025F 15.00 110.00 14.00 100.00 13.00 90.00 12.00 80.00 11.00 70.00 10.00 60.00 9.00 50.00 8.00 40.00 7.00 30.00 6.00 20.00 5.00 10.00 2015 2019 2020E 2025F CAGR BY VALUE: XX% CAGR BY VOLUME: XX% CAGR BY VALUE: XX% CAGR BY VOLUME: XX% By Value (USD Million) By Volume (Million Kgs) Australia Biscuit Market Share, By Product Type, By Value, 2015–2025F Plain Biscuit Cookies Sandwiched Biscuit Crackers and Crispbreads Others 20% 20% 20% 20% 20% 2025F 20% 20% 20% 20% 20% 2024F 20% 20% 20% 20% 20% 2023F 20% 20% 20% 20% 20% 2022F 20% 20% 20% 20% 20% 2021F 20% 20% 20% 20% 20% 2020E 20% 20% 20% 20% 20% 2019 20% 20% 20% 20% 20% 2018 20% 20% 20% 20% 20% 2017 20% 20% 20% 20% 20% 2016 20% 20% 20% 20% 20% 2015 Australia Plain Biscuit Market Share, By Sales Channel, By Value, 2015–2025F Others 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Independent small Grocers Convenience Stores 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Supermarket/Hype rmarket 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 12
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