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India furniture polish market was valued at around $ 875 million in 2019 and is projected to surpass $ 1.44 billion by 2025, owing to the increasing construction activities coupled with rising working-class population in the country.
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FY2015 – FY2025 INDIA FURNITURE POLISH MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Furniture Polish India furniture polish market is expected to witness robust growth during the forecast period owing to the increasing construction activities in the country. In addition to this, supportive government programs such as Smart City Mission is further going to propel the demand for furniture polish at a significant rate. Furthermore, the rising trend of the online retailing & shopping activities among the customers along with an increase in the online promotional activities by the product manufacturers has resulted in more awareness about the products among the consumer thereby driving the market in the country. Market Segmentation SOURCE TYPE APPLICATION Review Period FY2015 – FY2018 Base Year FY2019 Estimated Year FY2020 Forecast Period FY2021 – FY2025 Year Range • Aerosol Polish • Liquid Polish • Semi-Solid Polish • Polyurethane Finish • Melamine Non Yellowing Finish • Melamine Finish • Polyester • PU Alkyd Resin • Nitrocellulose Finish • Lacquer • Others • Residential • Commercial REGION • North • South • West • East DISTRIBUTION CHANNEL • Wholesalers • Distributors • Hypermarket • Supermarket • Specialty Store • Online • Others
Table of Contents Table of Contents
Table of Contents Table of Contents
Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing List of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the India furniture polish market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India furniture polish market Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Distribution Channel Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India furniture polish market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing construction activities in the country. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India furniture polish market. Methodology Followed for Calculation of Market Size: • Market Size By Value: Market size, in terms of value, for the year FY2019 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as furniture polish companies, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed more than 15 – 20 furniture polish companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other value chain stakeholders in India furniture polish market to obtain the overall market size for FY2015-FY2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2015-FY2019.
Research Methodology • Respondents were asked about the current and future market growth rates, market shares by type, by source, by distribution channel, by application, by region, by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market sharesby type, by source, by distribution channel, by application, by region, by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of furniture polish market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India furniture polish market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Industry Brief According to TechSci Research report, “India Furniture Polish Market By Type, By Source, By Distribution Channel, By Application, Competition, Forecast & Opportunities, 2025”, India furniture polish market is projected to grow from $ 875 million in 2019 to $ 1.44 billion by 2025 owing to the increasing construction activities across the country, especially in the residential sector. Moreover, expanding furniture industry and rising number of government initiatives towards infrastructure development like ‘Housing for All’ and ‘Smart City Mission’ are accelerating the growth of the country’s construction sector, which is driving furniture polish market in India. The purpose of applying furniture polish to the wooden furniture is to protect the furniture from any wear and tear and to enhance the appearance of the furniture. The manufacturers are focusing on developing new furniture polishing products to cater the growing demand from household as well as commercial sectors. For example., Asian Paints, one of the leading players in furniture polish market in India, has developed water-based polyurethane finish, which has minimal harmful effects on both product and environment. Also, manufacturers are trying to build up more interest among customers by allowing them to gain access to detailed specifications and special features, which can be vital for enhancing the furniture’s durability and appearance. The India furniture polish market is segmented based on type, source, distribution channel, application, region and company. Based on type, the market is fragmented into liquid, semi-solid and aerosol polish, of which, liquid finish furniture polish segment dominates the market due to its high demand as it is easy to use and adds shine to the furniture. However, rising demand for aerosol polish in India is also supporting the growth of the furniture polish market in India. On the basis of source, the market is segmented into PU (polyurethane), melamine, polyester, PU Alkyd Resin, nitrocellulose, and lacquer. All of these finishes are used to protect the wood and applied as the top coat. However, despite of these similarities there is significant difference between them. The PU segment dominates the market as it is available in various finishes from matte to gloss and it can be directly applied to the furniture. Also, it comes in two formulations viz., oil-based and water-based, which can be chosen depending on the product. In addition, the melamine finish also comprises of over 20% share in the market on account of its durability and affordability. Major players operating in India furniture polish market include ICA Pidilite Private Limited, Sirca Paints India Limited, Asian Paints Limited, AkzoNobel N.V., MRF Limited, Jubilant Agri and Consumer Products Ltd., Kansai Nerolac Paints Limited, Kupsa Coatings Pvt. Ltd., among others. Other players include Sealed Air India, Yashada Chemicals Pvt. Ltd., Goodluck Oil & Paint Works, Sheenlac Paints Limited and Ayush Industries. “India furniture polish market is witnessing continuous growth, owing to increasing disposable income and rising demand for high value furniture across various region in the country. The use of furniture polish in the country’s residential segment will continue to grow in India during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Sample Data - Snapshot India Furniture Polish Market Size, By Value (USD Million), FY2015–FY2025F CAGR By Value CAGR By Value YY% XX% India Furniture Polish Market Share, By Company, By Value, FY2019 North India Furniture Polish Market Share, By Type, By Value, FY2015–FY2025F
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