India Pet Food Market Size, Share, Growth & Forecast 2026

1. FY2016 – FY2026 INDIA PET FOOD MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Pet Food Rising concerns among pet owners regarding the importance of pets’ nutrition and search for products catering to specific needs of the pets are few of the factors accelerating growth of the market. With increasing trend of keeping pets as a companions is leading to surge in ownership of pets, such as birds, fish, cats, etc. With rapid urbanization, growing number of middle class and affluent families coupled with surging need for security and companionship, pet food market in the country is anticipated to witness a double digit CAGR. Moreover, growth in disposable income has led pet owners to spend more on their pets’ well being, thereby positively influencing pet food market in India. Market Segmentation FOOD TYPE Dry Wet Others • PET FOOD MARKET PET FOOD MARKET Year Range • • POINT OF SALES REGION Review Period North West South East • Dedicated Pet Store Supermarket/Hypermarket Online Retail Others • FY2016 – FY2019 • • Base Year • • • FY2020 • Estimated Year PET TYPE FY2021 Dog Cat Fish Others • • Forecast Period • FY2022 – FY2026 • 2

3. Table of Contents S. No. Contents 1. Pet Food: An Introduction 2. Research Methodology 3. Executive Summary 4. India Pet Food Market Outlook 4.1. Market Size & Forecast 4.1.1. By Value 4.2. Market Share & Forecast By Pet Type (Dog, Cat, Fish and Other Pets includes Birds, Tortoise, Small Mammals like Rabbits, Hamsters, Guinea Pigs, Mouse, etc.) 4.2.1. 4.2.2. By Food Type (Dry, Wet & Others (Treats, Flake & Pellet, Freeze-Dried, etc.)) By Point of Sales (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail & Others) 4.2.3. 4.2.4. By Leading City 4.2.5. By Region 4.2.6. By Company 4.3. Market Attractiveness Index 5. India Dog Food Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 3

4. Table of Contents S. No. Contents 5.2. Market Share & Forecast 5.2.1. By Food Type (Dry, Wet & Others) 5.3.2. By Dog Lifecycle (Pup, Adult & Senior) 5.3. Product Benchmarking & Pricing Analysis 6. India Cat Food Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Food Type (Dry, Wet & Others) 6.2.2. By Cat Lifecycle (Adult, Kitten & Senior) 6.3. Product Benchmarking & Pricing Analysis 7. India Fish Food Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Food Type (Flake & Pellet, Freeze-Dried) 7.3. Product Benchmarking & Pricing Analysis 4

5. Table of Contents S. No. Contents 8. India Other Pet Food Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 9. Supply Chain Analysis 10. Import - Export Analysis 11. Impact of COVID-19 on India Pet Food Market 12. Market Dynamics 12.1. Drivers 12.2. Challenges 13. Market Trends & Developments 14. Policy & Regulatory Landscape 15. India Economic Profile 16. Competitive Landscape 17. Strategic Recommendations 18. About Us & Disclaimer 5

6. RESEARCH METHODOLOGY

7. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the India pet food market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India pet food market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7

8. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India pet food market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing number of pet ownerships and declining mortality rate of pets. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India pet food market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as pet food manufacturer and supplier companies, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 12 – 15 pet food manufacturer and supplier companies, 45 – 50 end users, and 8 – 10 industry experts and other value • chain stakeholders in the India pet food market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 8

9. Research Methodology Respondents were asked about the current and future market growth rates, market shares by pet type, by food type, by point of sales, by region • and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by pet type, by food type, by point of sales, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of pet food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India pet food • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9

10. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium, and long-term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Mars International India Pvt Ltd. World Bank ▪ ▪ Indian Broiler Group TechSci Research Proprietary Database & Knowledge ▪ ▪ Gitwako Farms India Pvt. Ltd. Repository ▪ Venky's India Ltd. Company Annual Reports ▪ ▪ Charoen Pokphand India Pvt Ltd Industry Magazines ▪ ▪ Farmina Pet Foods India (Russo Mangimi SpA) Industry Reports ▪ ▪ Cuddle Up Diet Products Pvt. Ltd. Statista ▪ ▪ Bharat International Pet Foods Pvt. Ltd. News Dailies ▪ ▪ Sernea Enterprises Credible Paid Databases ▪ ▪ Agro Food Industries ▪ Stylam Pvt Ltd ▪ 10

11. Industry Brief According to a recently released TechSci Research report, “India Pet Food Market By Pet Type, By Food Type, By Point of Sale, By Region, By Leading Cities, Competition, Forecast & Opportunities, FY2026”, pet food market in India is projected to grow at a CAGR of more than 16% until FY2026, owing to increasing income levels, rise in pet population, increasing demand for organic pet food and people adopting western culture. Additionally, rising awareness regarding the fact that pets should be fed readymade food instead of home-made food because of the added nutritional factors and companies focusing on price innovations, new products creation and acquisition & partnership are driving the growth of India pet food market. The India pet food market is segmented into pet type, food type, point of sale, leading cities, region and company. In terms of pet type, the market is segmented into dog, cat, fish and others which includes birds, tortoise, small mammals such as rabbits, hamsters, guinea pigs, mouse, etc. Among these, dogs accounted for the largest share in pet food market in FY2019 followed by fish and are expected to hold their dominance in the market until FY2026 as well on account of rising ownership of pet dogs across the country as dogs have become an integral part of every Indian family today. In terms of food type, the India pet food market is segmented into dry, wet and others which includes treats, flake & pellet, freeze-dried, etc. Out of these, dry food type segment accounted for the majority share in FY2020 and is anticipated to hold its dominance over the India pet food market through FY2026 as well. This is due to the fact that there is no additional preparation required for serving dry food compared to wet food and people usually prefer dry pet food on account of no extra efforts required for its serving. In terms of point of sale, market is segmented into dedicated pet store, supermarkets/hypermarkets, online retail and others which includes convenience store, pharmacy, etc. Out of these, dedicated pet store is expected to dominate India pet food market until FY2026 on account of the fact that these stores serve as one stop destination for the consumers regarding all their pet food and grooming needs. Although, urban areas remain the dominant consumption market, however, deeper penetration in rural areas is expected to drive the pet food market across the country. In terms of region, the India pet food market is categorized into North India, South India, East India & West India. Here, North India held the largest market share until FY2019 followed by South India owing to increasing pet population and surge in number of nuclear families. In addition to this, prevalent trend of keeping dogs as pets to ensure family’s safety and keep a reliable lookout is also driving the market. Moreover, dog owners are resistant to accept any other pets such as birds or sea creatures such as tortoise due to lack of availability and huge temperature variation in the region due to which, the life expectancy of these pets is significantly low in North region due to the climatic conditions. In terms of leading cities, the market is segmented into Mumbai, Delhi/NCR, Chennai, Hyderabad, Bengaluru, Kolkata, Pune and Rest of India. Out of these, Mumbai accounted for majority share in India pet food market due to increasing availability of nutritional pet food products across the city, lack of time to prepare homemade foods for pets, hectic lifestyle of consumers, etc. Major players operating in India pet food market include Mars International India Private Limited, Indian Broiler Group Pvt. Ltd., Charoen Pokphand India Pvt Ltd, Farmina Pet Foods India (Russo Mangimi SpA), Gitwako Farms India Pvt. Ltd., Venky’s (India) Ltd. and others. Leading players and companies are focusing on product quality, price innovation, products innovation and acquisitions & partnerships to maintain sustainable growth in the market. “India pet food market is expected to grow at a robust pace due to the increasing preference of opting the best nutritional pet food for their pets by consumers coupled with increasing availability of pet food over online channels as people are getting more health conscious for their pets also and prefer quick deliveries and attractive discounts.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11

12. Sample Data - Snapshot India Pet Food Market Size, By Value (USD Million), FY2016–FY2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 FY2016 FY2020 FY2021E FY2026F CAGR BY VALUE : XX% CAGR BY VALUE : XX% By Value (USD Million) India Pet Food Market Share, By Company, By Value, FY2020 52% 15% 100% 10% 8% 5% 4% 3% 3% Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others India Dog Food Market Share, By Food Type, By Value, FY2016–FY2026F Dry Wet Others 30% 40% 30% FY2026F 30% 40% 30% FY2025F 30% 40% 30% FY2024F 30% 40% 30% FY2023F 30% 40% 30% FY2022F 30% 40% 30% FY2021E 30% 40% 30% FY2020 30% 40% 30% FY2019 30% 40% 30% FY2018 30% 40% 30% FY2017 30% 40% 30% FY2016 12

13. Report Ordering Report Name: INDIA PET FOOD MARKET FORECAST & OPPORTUNITIES FY2016 – FY2026 Report Price License Type Price Electronic Access - Single User License $2950 Electronic Access - Multi-User License $3750 Custom Research License $7500 To View Sample OR Purchase Report 13

14. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports Global Pet Food Market By Pet Type (Dog, Cat & Others), By Point of Sale (Store-based Retail & Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024 • Australia Pet Food Market By Pet Type (Dog, Cat, Fish, etc.), By Food Type (Dry Vs. Wet), By Point of Sales (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail, etc.), By Region, Competition Forecast & Opportunities, 2014 – 2024 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.