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Vietnam air purifiers market stood at USD 38.05 Million in 2019 and is forecast to reach USD 160.05 Million by 2030. Anticipated growth in the market can be attributed to rising concerns towards constantly degrading air quality across the country owing to rising construction activities, rapid industrialization and growing number of vehicles. http://bit.ly/3r2Ko0x
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VIETNAM AIR PURIFIERS MARKET FORECAST AND OPPORTUNITIES 2011- 2030 Published: October 2020 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Table of Contents S. No. Contents 1. Air Purifiers: An Introduction 2. Research Methodology 3. Impact of COVID-19 on Vietnam Air Purifiers Market 4. Executive Summary 5. Voice of Customer 5.1. Brand Preferences 5.2. Preferred Point of Purchase 5.3. Factors Influencing Purchase Decision 6. Vietnam Air Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.1.2. By Volume 6.2. Market Share & Forecast 6.2.1. By Filter Type (Prefilter + HEPA + Activated Carbon, Prefilter + HEPA, HEPA and Other Air Purifiers) 6.2.2. By Price Segment (Low, Medium, High) 6.2.3. By Sales Channel (General Trade and Modern Trade) 6.2.4. Vietnam Air Purifiers Online Sales, By Top 3 Online Players (Market Share, 2019) 6.2.5. By Company 6.2.6. By Region (North Vietnam, Central Vietnam and South Vietnam) 6.3. Vietnam Consumer Appliances Retail Market Share (By Consumer Appliances Type) 6.4. List of Best-Selling Models Sold Through Offline & Online Channel 6.5. Market Attractiveness Index (By Filter Type & By Region) 2 2 © TechSci Research © TechSci Research
Table of Contents S. No. Contents 7. Vietnam Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Sales Channel 7.3 Pricing Analysis 8. Vietnam Prefilter + HEPA Air Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 7.2. Market Share & Forecast 8.2.1. By Sales Channel 7.3 Pricing Analysis 9. Vietnam HEPA Air Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Sales Channel 9.3 Pricing Analysis 3 3 © TechSci Research © TechSci Research
Table of Contents S. No. Contents 10. Supply Chain Analysis 11. Import and Export Analysis 12. Market Dynamics 12.1. Drivers 12.2. Challenges 13. Market Trends and Developments 14. Policy and Regulatory Landscape 15. Vietnam Economic Profile 16. Competitive Landscape 16.1. Sharp Electronics (Vietnam) Company Limited 16.2. Panasonic Vietnam Co., Ltd. 16.3. Daikin Air Conditioning Vietnam JSC 16.4. Hitachi Home Electronics Vietnam Co. Ltd. 16.5. Carpa Vietnam Trade Joint Stock Company (Coway) 16.6. Blueair AB 16.7. A.O. Smith Vietnam Company Limited 16.8 Hop Phat Medical Equipment Import & Export Joint Company (Beurer) 16.9 AB Electrolux 16.10 Honeywell International Inc. 16.11 Samsung Electronics Vietnam Co., Ltd 17. Strategic Recommendations 18. About Us & Disclaimer 4 4 © TechSci Research © TechSci Research
Product Product Overview Overview
Scope of Report Product of Interest (POI): Air Purifiers Air Purifier is a device which cleans the polluted air and is capable of effectively removing bacteria, viruses and particulate matter present in the air. Air Purifiers are differentfrom air cleaners in their application, size, cost and area of purification. High-Efficiency Particulate Arrestance (HEPA) : Air purifier integrated with HEPA filters comprises a stack of fibers that eliminate allergens and other airborne particles of 0.3 micrometers, with an efficiency of 99.97%. Electrostatic Precipitator: Air purifier removes contaminants by electrostatic discharge produced by alternately charged plates arranged in its filters. Activated Carbon Filter: These air purifiers are made up of absorbent filters, which are capable of absorbing pollutants, trapping impurities inside and releasing pollutant free air to consumers. Ion & Ozone Generator: It contains an ionizer that generate high electric field by ions. The positive and negative ions attract other charged particles in the pollutedair and release fresh air into the environment. Market Segmentation Technology Sales Channel Year Range AIR PURFIER MARKET AIR PURFIER MARKET Prefilter + HEPA + Activated Carbon General Trade • • Prefilter + HEPA Modern Trade • • Review Period HEPA • Others • 2011 – 2018 Region Price Segment Base Year North Vietnam • Low • 2019 Central Vietnam • Medium • South Vietnam • High • Estimated Year 2020 Forecast Period 2021 – 2030 6 6 © TechSci Research
Research Research Methodology Methodology 7 7 © TechSci Research
Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in Vietnam air purifier market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about Vietnam air purifier market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8 8 © TechSci Research
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Vietnam air purifiers market . The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such air pollution and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Vietnam air purifiers market. Methodology Followed for Calculation of Market Size: Market Size, by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as air purifier manufacturers, importers, suppliers, distributors and industry experts. The team interviewed more than 20 manufacturers/suppliers/importers, 25 distributors/retailers and seven industry experts in Vietnam air purifiers • market to estimate the overall market size during 2011-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2011-2019. Respondents were asked about the current and future market growth rates, market shares by price segment, by technology, by sales channel, by • region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from the response received from other stakeholders depending upon the type of air purifiers. 9 9 © TechSci Research
Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the responses received • through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of air purifiers. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam air purifiers market, TechSci Research used various forecast techniques such as: • Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 10 10 © TechSci Research
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Daikin Air Conditioning Vietnam JSC ▪ World Bank ▪ Panasonic Vietnam Co., Ltd. ▪ TechSci Research Proprietary Database & Knowledge ▪ Sharp Electronics (Vietnam) Company Limited Repository ▪ A.O. Smith Vietnam Company Limited ▪ Company Annual Reports ▪ Blueair AB ▪ Industry Magazines ▪ Hop Phat Medical Equipment Import & Export ▪ Industry Reports Joint Company ▪ News Dailies ▪ Credible Paid Databases 11 11 © TechSci Research
Industry Brief According to TechSci Research report, “Vietnam Air Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, Prefilter + HEPA and HEPA and Other Air Purifiers), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2011 – 2030”, Vietnam market stood at USD 38.05 Million in 2019 and is forecast to reach USD 160.05 Million by 2030. Level of air pollution is increasing at a robust pace in Vietnam, owing to rapid industrialization, transportation, growing car sales and increasing number of construction projects. Pollution contaminates the air and increases risk of various types of diseases. Moreover, growing concerns regarding indoor pollution, which is more dangerous than outdoor pollution, is further expected to drive Vietnam air purifiers market. People from Tier II and Tier III cities are moving to metropolitan cities in search of better job prospects and standard of living. Further, increasing construction of new houses is leading to rising air pollution levels and deteriorating quality of air. Thus, in order to overcome health problems associated with poor air quality, more and more people are expected to purchase air purifiers to safeguard themselves from adverse effects of air pollution. Vietnam air purifier market can be segregated based on filter type, price segment, sales channel and region. In 2019, North Vietnam accounted for the largest share, in value terms, in Vietnam air purifiers market, owing to high population and disposable income of the people living in the region. Further, North Vietnam is also expected to maintain its dominance during the forecast period as well in Vietnam air purifiers market on account of the increasing presence of major players such as Panasonic, Dakin and Sharp, in addition to the availability of service centers, dealers and distributors in the region. “Multi-filtration technology-based air purifiers include prefilter + HEPA + activated carbon filter-based air purifiers, Prefilter + HEPA based air purifiers, etc. These types of air purifiers cumulatively accounted for more than 60% volume shares in Vietnam air purifiers market in 2019, on account of increasing demand from residential and commercial sectors, growing consumer awareness regarding harmful effects of indoor air pollution and changing consumer preferences towards lifestyle products.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 12 12 © TechSci Research
Sample Data - Snapshot Vietnam Air Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011- 2030F CAGR 2020E-2030F By Value: xx% By Volume: xx% CAGR 2013-2019 By Value: xx% By Volume: xx% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F Value (USD Million) Volume (Thousand Units) Vietnam Air Purifiers Market Share, By Filter Type, By Volume, 2011-2030F 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F Vietnam Air Purifiers Market Share, By Region, By Value, 2011- 2030F 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F Northern Vietnam Southern Vietnam Central Vietnam 13 13 © TechSci Research
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