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Partner Success Workshop: Inbound Marketing Journey & Customer Persona Development

Partner Success Workshop: Inbound Marketing Journey & Customer Persona Development Ashley L. Libby, PT, MBA Brand & Marketing Strategist Principal & Founder @ TheAncaGroup. At the Anca Group, we guide new and e xisting organizations to GROW, EVOLVE, ADVANCE, ADAPT,

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Partner Success Workshop: Inbound Marketing Journey & Customer Persona Development

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  1. Partner Success Workshop: Inbound Marketing Journey & Customer Persona Development Ashley L. Libby, PT, MBA Brand & Marketing Strategist Principal & Founder @TheAncaGroup

  2. At the Anca Group, we guide new and existing organizations to GROW, EVOLVE, ADVANCE, ADAPT, OVERCOME, and THRIVE by developing and delivering brand identities, marketing plans, and business strategies that drive relationships, results, and profits.

  3. HubSpot = Investment / Future Clients Anca Prospects

  4. Maximize Inbound Opportunity

  5. Learn | Absorb • Partnered with my Inbound Marketing Consultant* • Joined Office Hours each week* • Attended Inbound Marketing Workshop Series* • Consulted my Channel Account Manager* • Joined Partner Success Workshops* • Utilized HubSpotcommunity resources and offers * THANK YOU, Tim Dearlove, Patrick Shea, Mark Kilens, Brian Signorelli, and Nick Sal!

  6. CreateOriginal, Unique Content

  7. Brand It!

  8. My Struggle  How do I make inbound marketing more personal? How do I speak directly to my customers?

  9. My Answer  Customer (Marketing) Personas - Mark Kilens’ Persona Workshop Series -

  10. (Blank Slate)

  11. Small Business Owner Ryan What do I need to know / remember about Small Business Owner Ryan? • Position • Company Info • Education & Experience • Demographic & Day-to-Day Info • Learning New Info • Publications & Blogs • Biggest Problems & Challenges • Needs

  12. Develop It

  13. Use It

  14. Results! • Objective • Increased website traffic • Grown social media presence and visibility • Taken on first HS customer • Subjective • Boosted confidence • Better resource to current customers • Feel more connected to potential customers

  15. Takeaways • Be(come) a sponge • Know your customers and develop unique content just for them • Appreciate the inbound process, journey, and evolution

  16. What’s Next • Continue to learn and practice the art and science of inbound marketing • Bring on more customers in area of expertise • Convert current customer to HubSpot where and when appropriate

  17. Thank You | Please Contact Me • Learning – Content Creation & Personas • Branding – Mission, Vision & Values • Networking – Agency Relationships Let’s Connect Twitter: @TheAncaGroup LinkedIn: Ashley L Libby Facebook: /TheAncaGroup

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