Google for Nonprofits

1. Google for Nonprofits Tim Freeth, Colby Chilcote & Elyse Guilfoyle Google for Non-Profits Team, Ann Arbor

2. Essential Tools and Strategies for Nonprofits • Intro to Google for Nonprofits • Expand reach • Improve operations • Raise awareness

3. Essential Tools and Strategies for Nonprofits • Intro to Google for Nonprofits • Expand reach • Improve operations • Raise awareness

4. Overview of Google for Nonprofits

5. Google for Nonprofits Tools to promote your cause, raise money, and operate more efficiently

6. Google for Nonprofits

7. Google for Nonprofits on YouTube www.youtube.com/googlefornonprofits 7

8. Essential Tools and Strategies for Nonprofits • Intro to Google for Nonprofits • Expand reach • Improve operations • Raise awareness

9. Get started with Google.com

10. The Anatomy of a Search Results Page Query (keyword) 10 4

11. The Anatomy of a Search Results Page Organic Results 6

12. The Anatomy of a Search Results Page Ads(AdWords) 12 4

13. Reach users through Grants

14. Google Grants Overview • In-kind advertising program for 501(c)3s • You create your ads and choose your keywords • On Google.com • Self-managed by your organization • Monthly cap of $10,000 in free advertising • Maximum CPC bid of $1 • Continues indefinitely 14

15. Target Your Specific Advertising Goals Common goals include: Increasing awareness Soliciting donations Promoting events & programs Recruiting volunteers & staff Create multiple ads with targeted messaging to encourage different actions Habitat for HumanityLocal Non-profit BuildingAffordable Housing in Washtenawwww.H4H.org Donate to the Red CrossProvide Relief to DisasterSurvivors Around the World!www.RedCross.org Ann Arbor Summer FestivalNational and InternationalPerformers in Ann Arborwww.AnnArborSummerFestival.com Official Volunteer SiteBe a volunteer this holiday season!Help Gleaners fight Mich. hungerwww.GCFB.org 15

16. Learn More About Google Grants www.google.com/grants 16

17. Review Eligibility & Apply Online 17

18. Complete Online Application Form 18

19. Complete Online Application Form 19

20. Essential Tools and Strategies for Nonprofits • Intro to Google for Nonprofits • Expand reach • Improve operations • Raise awareness

21. Streamline collaboration with Apps

22. John John Version 1.1 Version 2.1 Bob Bob Version 1.2 Version 2.2 Revision 1.0 Revision 2.0 ??? Sally Sally Version 1.3 Version 2.3 Rachel Collaborating like it’s 1999: Pain and frustration Version 1.4

24. Get your team on Google Apps • Easy collaboration • Everyone’s on the same page • Maintain your own .org e-mail addresses • Import and export documents in common formats • Offline access • Free • Extras for non-profits http://www.google.com/a/npo

25. Gmail (with your custom .org email domain)

26. How does it work? See shared and public calendar information all in one place, right alongside your schedule Set up automatic event reminders, including mobile phone notifications, andinstantly bring up anything on your calendar with the built-in search tool Google Calendar: Shared calendars made easy

27. How does it work? Import your existing documents and spreadsheets or create new ones from scratch Share and edit your documents and spreadsheets from anywhere online Invite people to your documents and spreadsheets and make changes together at the same time Google Docs: One document in one place

28. Follow your org in the news with Alerts

29. Google Alerts

30. Make donations easier with Checkout

31. Google Checkout for Nonprofits The Benefits • Fast, convenient donation processing • No monthly setup or gateway service fees • Transaction processing fees from 1.9-2.9% + $0.30 per transaction • Google Checkout badge appears on Google.com advertising

32. Understand your users with Analytics

33. Product Overview: Google Analytics Providing Answers to Difficult Questions How are users engaging with my site? How can I make my marketing campaigns more effective & accountable? Am I creating effective content? Where and why are visitors abandoning my donation process? How do I improve site interaction? Google Analytics: Free, Quick to Install, Easy to Use 26

34. Essential Tools and Strategies for Nonprofits • Intro to Google for Nonprofits • Expand reach • Improve operations • Raise awareness

35. Activate your YouTube audience

36. The YouTube Nonprofit Program • The Benefits • Premium branding capabilities • Ability to upload longer, larger files • Option to embed a Google Checkout button to drive fundraising • Ability to drive action from your videos via an in-video ad overlay or video annotations • Option to select custom thumbnails for each video

37. The World Food Programme Success Story • Made a 1-minute video linking the billion hungry people in the world to the billion people online • Added call-to-action in-video overlay asking people to donate to the hungry • Video raised $35K on World Food Day and had 300K views • Has raised thousands more in following weeks and added 300K more views

38. Keep it inexpensive

39. Visualize your cause with Maps

40. Google Maps & Google Earth • Visualize your cause and tell your story • Organize supporters and build simple maps with MyMaps • Use Google Earth Outreach for advanced feature needs

41. Organize supporters with Maps

42. Go social with Blogger

43. Blogger: Starting a conversation • Easy publishing • Complete control over look and feel • Custom domain mapping • Embed photos, videos, shared items and more • Make it social - allow comments and followers

44. www.google.com/nonprofits grants-annarbor@google.com