Selling Your Creations on Etsy

1. Selling Your Creations on Etsy Week #1: Introduction to Etsy and Setting up Shop

2. Introductions • Name • What do you want to sell? • Have you ever used Etsy before? • Is there anything specific that you want to learn?

3. Class Format • Week #1: Setting up your Etsy Shop • Week #2: Listing Items • Week #3: Promoting your Shop • Work as we go or watch and work later • Ask questions! • Homework • Website: http://www.weebly.com/weebly/main.php

4. Overview of Etsy • What can you sell on Etsy? • Handmade Crafts/art • Supplies • Vintage Items See Do’s and Do Not’s of Etsy

5. Why should you sell on Etsy? • Global marketplace – 15M buyers • Reach new customers • Promotional Tools • Seller Communities, Forums, and Teams • $ in your Pocket • No Membership Fees • Low Selling Fees • Express Creativity • Share the Story of your Craft • Outlet for your Creative Passion

6. What does it cost to sell on Etsy? • Etsy Costs • Listing fee ($0.20 for 4 months or until item sells) • Etsycomission of 3.5% of transaction total • Paypal Fees • $0.30 initial fee • 2.9% of transaction fee • $ is typically available right after the sale • Direct Checkout Fees • $0.25 initial fee • 3% of transaction fee • $ held until item is shipped or 3 days after sale, whichever is later

7. What do I need to get started? • Product idea • Email address and password for Etsy account • Paypal account (optional)

8. Setting up Shop • Etsy.com -> sell -> register • Confirmation email • Choosing a shop name • Keywords based on your products • Fun and personal • Edit your profile • Profile Picture • Location • Personal Profile

9. Setting up Shop: Your Profile • Sell yourself as an artist • Convey enthusiasm • Build confidence and trust • Short paragraphs • Any other Etsy shops

10. Setting up Shop: Your Profile • Short biography • How long • How you developed your skills • Inspiration • What do you like about making… • Interesting points • Historical aspects of products • Interesting materials • Where has work been featured • Custom orders

11. Setting up Shop: Shop Announcements • Announce Sales • Product Launches • Turn Around Time

12. Setting up Shop: Your Policies • Include something about international customs: • “All international orders require customs forms and these will be filled out truthfully. Any duty imposed by the country of destination is out of our control and the responsibility of the buyer.”

13. Setting up Shop: Your Banner • Relevant to your Shop • Items you Created • Simple • Uncluttered • Shop Name and Phrase to Describe • Options: • Create your own banner with Photoshop, Pixlr, etc. • Hire a graphic designer to create a personalized banner • Purchase a premade banner on Etsy

14. Before Next Week • Set-up Your Account on Etsy.com. • Set-up Your Paypal Account. See here for detailed instructions on how to do this. • Remember your log-in information for both of these sites! You will need it for the rest of this class. • Come up with a Shop Name for your Etsy shop. • Work on your personal profile for your Etsy shop.  • Fill in your policy sections. • Play with making a banner for your shop.

15. Bring Next Week • A finished product ready to list • A digital camera (if you have one available) • Your log-in information for your Etsy and Paypalaccounts • Flash Drive

16. Handmade Marketplace Craft Show • December 15th at St. Charles Community College

17. Poverty Barn and Friends

18. See You Next Week!