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Putting the Fun into “Fun”damental Financial Education. What FFSC Oceana did for their 2009 Military Saves Campaign. Games and Prizes. CLUE: Currently the most popular “brainiac” TV game ANSWER: What is ... ?
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Putting the Fun into “Fun”damental Financial Education What FFSC Oceana did for their 2009 Military Saves Campaign
Games and Prizes CLUE: Currently the most popular “brainiac” TV game ANSWER: What is ... ? CLUE: The numbers for Military Saves at NAS Oceana during military saves month ANSWER: Programs Participants (57) (1959)
‘Fun’damentals for Planners • Build on conditioned responses • Engage the “Reticular Activating System” (RAS) • Provide instant gratification – they are young • Provide appropriate rewards for champions – money and prizes • Thank the sponsors & key players
Sample CategoriesTruth or MythDebts Dangers70%, 20%, or 10%Sources of HelpKill Debt, Build Wealth
MILITARY SAVES Sample Game Board 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500
Summary/Q&A • The Wii Generation expects interactive electronic learning experiences – give it to them BUT that does not have to be expensive nor complicated. • All generations relate to popular games. • Financial cultural literacy can be “gamed”. • The top three questions for this presentation:
Fun and Finances CLUE: This idea will translate into some community specific attempts to reproduce the “JEOPARDY!” effect ANSWER: We hope, a double, daily.
Fun at a glance • Age appropriate materials • Modify known games • Keep it simple but smart • Work in teams vs individuals • Recognize communities of interest as teams with a champion • Reward individual effort