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5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business. Internet Marketing What Is IM?. What is Internet Marketing?
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5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business
Internet Marketing What Is IM? What is Internet Marketing? Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle.
Internet Marketing Why Use IM? • Low risk , • High Reward
Internet Marketing Changing The Game • Internet Marketing & Web Have Changed Marketing
Internet Marketing The SolutionHave A Marketing Plan??? PLAN IN ADVANCE • Marketing channel or something else • Make sure your clients/customers know your plans • Regularly reinforce the message • Spin mistakes in your favor
Internet Marketing Paid Advertising PAID ADVERTISING Fastest Way To Generate Traffic Can Have High ROI Can Generate targeted leads Can be very expensive Google Adwords, MSN Adcenter, Yahoo Search Marketing PPC isn’t the only paid advertising route for small business
how we can pay : • PPC : pay per click • CPM or CPI : Cost per a thousand impressions • CPR : Cost per Rates
Internet Marketing Paid Advertising BANNER ADVERTISING
Internet Marketing Free Traffic Sources 1. SOCIAL MEDIA
Internet Marketing Why It Works TESTING TOOLS Consistently test to increase your CTA conversion rate Perform and Analyze testing with various tools A/B split testing Multivariate Testing Heat Maps Google Website Optimizer Picnet