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GM / Invest in America Program Enhancement overview. Enhanced Program. Enhanced Program Will Drive Increased Loan Volume! Two levels of the GM program will be offered: Standard Package
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Enhanced Program • Enhanced Program Will Drive Increased Loan Volume! Two levels of the GM program will be offered: Standard Package • Credit union actively supports the GM program at a base level utilizing CUSG turnkey, self-service marketing resources • Preferred Pricing • No GM subvented rate financing • CUSG provides turnkey marketing materials and resources • Base-level marketing requirements for CUs Premium Package • Credit unions committed to marketing the GM program at a high-level receive all the benefits of the Standard Package plus Employee Pricing for credit union employees who own non-GM make vehicles and custom co-branded marketing materials.
Participation Level Comparison • Program Offer
Participation Level Comparison • Program Offer (con’t)
Participation Level Comparison • Annual Marketing Requirements (Jan – Dec)
Launch Timeline All credit unions must enroll at either the Standard or Premium level to receive benefits including Preferred Pricing by June 15, 2012