Final Results Presentation Year ended 30 April 2011

1. Final Results PresentationYear ended 30 April 2011 July 2011

2. Review of the year Year ended 30 April 2011

3. Strong financial performance delivering total revenue up 108% with operating profit doubling to £5.3m • International revenues now represents 71% of total Group revenue (2010: 38%) • Underlying operating profit of £5.3m (2010: £2.6m) • Underlying profit before tax of £4.8m (2010: £2.3m) • Underlying EPS of 6.02p (2010: 5.55p)

4. Further acquisitions build international growth • Integration of Xtreme Information completed ahead of schedule and below budget • Ebiquity Germany, following acquisitions, now represents 13% of total worldwide revenue • US business grows at over 40% as media transparency becomes increasingly important • Newly established Ebiquity Italy growing at almost 25% per year • Recently acquired market leading Russia media measurement and benchmarking business

5. Business continues to evolve to capitalise on global demand • Acquisition of Echo Research Group adds “earned” and “social” media to offering • Business drivers continue to be positive despite economic uncertainty • Ebiquity restructured into clearly defined offerings • New data processing centre in Newcastle adding to international capabilities

6. New data processing centre

7. Key Business Drivers 7

8. New business structure to reflect new capabilities Practice Advertising Intelligence Media Effectiveness Digital Reputation & PR Media Technology

9. Greater geographic reach Office Partners 9

10. Echo New skills for a new world

11. Managing and measuring business performance Offline Media Organisational Changes Digital/Social Media New Product Development Sponsorship Reputation Economy Business Performance Seasonality In-house Media Retail Environment Competitor Advertising Regulatory Environment Price Promotions

12. Ebiquity’s unique capabilities Brand reputation and performance measurement “Unpaid Media” “Paid Media” 12 Outbound Messaging Customer Empowerment Business Performance

13. Redefining the media landscape

14. 50 staff + 200 analysts • Offices in London, Paris, New York and Singapore • Member of UN Global Compact • Winner of 89 Industry Awards, including Platinum & Golds for Integrated Research all Echo research complies with the MRS Code of Conduct, ESOMAR, CASRO & ISO 9000:2001

15. Monitoring Social Media

16. Identifying source and trends

18. Ebiquity / Echo Suite of Services Am I getting the most out of my media spend? Can I spend less and get the same return? Can my plan be improved before I commit budget? Is my brand recognition increasing in the marketplace? Is my target market aware of our advertising? Is it changing their image of us? What is the impact of my media spend on the perceptions, sentiment and behavior of our stakeholders ? Who are my customers and what motivates them? What are their media consumption habits and shopping behaviours? What’s being said about my brand, both offline and online? How do I take ownership of important issues in my industry? What is the right message for our target audience? Thought Leadership and PR Research Advertising Testing Research Brand / Advertising Tracking Media/PR Monitoring Customer Segmentation Improve Media ROI Impact analysis Are these conversations aligned with the image I want? Monitor what’s being said about the competition Understand if your reputation is at risk Understand and refine competitive positioning Identify best customers Target advertising Developing the optimum message strategy Allows you to track movement in brand / ad awareness as a result of media efforts Improve media agency’s \appearance Position your brand based on market needs and wants Create buzz around a new product or service

19. Outlook • Our role as an independent provider of insights, based on the clear analysis of available data, will continue to grow in importance • We expect continued strong performance from our overseas offices • We will continue to build our business internationally in line with our clients’ needs • The more complex the market, the greater the supply of data and the more crucial it will be for clients to make sense of it all • This simple fact is the basis of our continuing confidence • We expect to see continued margin improvement and earnings growth

20. Financial Summary Year ended 30 April 2011

21. Revenue Revenue increase of 108%...Comfortably in line with expectation

22. Revenue A more international service International revenue: non UK sourced revenue, or UK sourced revenue where marketing activity is analysed in more than one country

23. Revenue A more balanced offering

24. Gross margins Positive impact of acquisitions and synergies implemented earlier than planned 2011 2010 54% 56% Analytics 57% 51% Platform 56% 55% Total Total gross profit £24,799k (2010: £11,598k)

25. Underlying operating profit Positive impact of acquisitions and early synergy release

26. Underlying operating margin Lower than last year as forecast, but ahead of expectation 2011 2010 14.6% 15.0% EBITDA 12.0% 12.5% Operatingprofit (EBIT)

27. Highlighted items High planned non-recurring integration costs to release significant cost synergies

28. Profit before tax and EPS Impact of significant planned restructuring costs on reported result…strong EPS growth

29. Financing analysis £2.25m of available facility¹ ¹ £750k RCF and £1,500k acquisition fund ² Ownership changed from associate to subsidiary during the year ³ 2010 Based on pro forma 2010 results; 2011 based on actual 2011 result

30. Financial summary Significant increases on prior year, and ahead of all market expectations • Significant increase in company size • Strong international growth • A more balanced mix of global services • Cost synergies delivered early • Conservatively financed • Comfortably ahead of all market expectations

31. Financial Appendices

32. Appendix: Summary of results Significant increases on prior year, and ahead of all market expectations

33. Appendix: Acquisitions during the year Continued global expansion

34. Appendix: Transactions post year end Improved client offering

35. Appendix: Statement of financial position

36. Appendix: Cash flow statement

37. Appendix: International revenue International revenue¹ doubled to 71% of group revenue (2010: 38%) 38% multi territory contracts (2010: 27%) Mainland Europe domestic 14% (2010: nil) US domestic 15% (2010: 11%) AsiaPac domestic 4% (2010: nil) ¹ International revenue: non UK sourced revenue, or UK sourced revenue where marketing activity is analysed in more than one country