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2 / 10. The People. Dr. Alastair Buick. Jeremy Walker. 3 / 10. The Idea: Problem. Medical professionals are disconnected - both for each other, and from educational resources. Others’ content. Specialists. Journals. Experienced doctors. Textbooks. Clinical teachers.
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2/10 The People Dr. Alastair Buick Jeremy Walker
3/10 The Idea: Problem Medical professionals are disconnected- both for each other, and from educational resources. Others’ content Specialists Journals Experienced doctors Textbooks Clinical teachers Revision resources Peers ?
4/10 The Idea: Solution We bring the community together and revolutionise the way they use educational resources. Others’ content Specialists Journals Experienced doctors Textbooks Content Medical Professionals Clinical teachers Revision resources Peers
5/10 The Idea: Market 63 Million healthcare professionals worldwide Low Lower middle 23 million High 40 million Upper middle
6/10 The Idea: Revenue Medical educational social-network, Healthcare professionals support each other and learn together. Third Party Distribution In-house publishing Advertising • Equivalent UK niche medical publishers generated up to £2m just from medical students. • £30bn market. • £46k spent each year on each US doctor. • We are creating an irresistible platform. • £1.6bn market. • Currently in discussions with: • Elsevier • Wolters Kluwer • Radcliffe Publishing
7/10 The Idea: Financials
8/10 Our Progress Some Stats Some Graphs • 29,000 registered members. • 33% of UK medical students. • £40k of revenue. • Partnerships with Elsevier, MPS, LWW, Podmedics, KenHub & Funky Professor. • 80+ university representatives. • Team of 6 top advisors. • £255k of £350k round raised in first month. • Grown at 10% per week since September.
9/10 The Backup Plan Risks Backup Plan • Publishers fail to come on board. • We’ve had good discussions with publishers • They are panicky over not being at the front of digital • Medics don’t want it. • We’ve already shown that at least one demographic do. • Someone else does it first/better. • Get investment fast, get a good team, and get going! • Turn competitors into partners. • Just grow as a small medical publisher. • Aim for revenue of £500k - £1m. • This is an established business model in the UK and we already have the traction to become a player.
"It is a shameful fact that people are still dying because their healthcare workers don’t have access to the information they need.” With your help, we can solve this. Virginia Barbour, Editor-in-Chief, PLoS Medicine, HIFA2015 Conference: lack of access to healthcare information is lethal, May 2011 Any Questions?