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Fact sheets on ssb.no

Our factsheets on SSB.no aim to address the challenges of usability, detail in data, and comprehension. With automatic updates, infographics, charts, and relevant content, our goal is to increase user engagement and adoption by different target audiences.

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Fact sheets on ssb.no

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  1. Factsheetson ssb.no Nordic web meeting 2018

  2. Factsheets: What & why • General interest • Our pagesareoften hard to use Numberofusersable to usepage Amountofdetail in data Factsheets Statistical release Statbank

  3. User groupson ssb.no

  4. Target audiences • Private visitors • Googlers & mobile • School users • Population 16+

  5. Content rules • People don’tread • Comprehendability: Use simple terms • Do not stack: Tell a story • Answerthe questions thatpeoplearelikely to be asking (not whatwewantthem to ask)

  6. Let’sseeit!

  7. Elements: Infographic

  8. Elements: Charts

  9. Numbers: The scrollstoppers

  10. Elements: Number + chart

  11. Elements: Article

  12. Killer app: Automatic update • All charts and numbersupdateautomaticallywithin 10 minutesof 8am • Precondition for volume • Exception: Infographic • Complicatedimplementation

  13. Production • Numbers must be in Statbank • 5 systems • PX-web (savedtables) • Table designer (in-house; Flash) • Content importer • CMS (Enonic) • Highcharts

  14. Production • Despitethis, production time is fairlyshort • Qualitycontrol is whattakesthelongest

  15. Ambitions • ~30 different factsheets by end 2019 • This goal is technicallyreachablemuchquicker • Most important limit is finding relevant numbers in Statbank • 20% increase in use from older format • Adoption by teachers/students

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