WEDDING SALES AND PLANNING TRAINING 1.1.2014

1. WEDDING SALES AND PLANNING TRAINING 1.1.2014

2. WEDDING SALES AND PLANNING 2014

3. Embedded video interview

4. Course Objectives • To equip our Wedding Sales and Wedding Planning teams with the specialist selling skills needed to: • Convert wedding inquiries into confirmed business • Maximize revenues and profitability of every wedding. • Delight customers with a caring, consultative approach and extensive knowledge of western and local wedding etiquette, customs and traditions

5. Five Sessions • Building your knowledge • Understanding family dynamics • The wedding sales process • The wedding planning process • The wedding day and follow up

6. Job Titles • Event Sales Manager • Event Planning Manager • Event Planner • Hyatt Wedding Planner

7. Five Sessions • Building your knowledge • Understanding family dynamics • The wedding sales process • The wedding planning process • The wedding day and follow up

8. Building Your Knowledge • The unique wedding selling points for Hyatt, our brand and our hotel • Our competitors and how to sell against them • Typical running orders for weddings held at our hotel • How to sell our wedding menus • The wedding traditions that are so important to weddings in our country • The different components of a wedding that our hotel can provide • How to keep ahead of wedding trends in your country

9. Hyatt’s Unique Selling Points • Prestigious, aspirational venues of the right size which have attracted some of the highest profile weddings in our destinations • Tailoring to create your own individual dream wedding • Professionalism, expertise and understanding of our Hyatt Wedding Planners • Food quality, flavours and creativity • Service expertise • Convenient locations

10. Describing Weddings at Andaz • Relaxed • Sophisticated • Unscripted • Uncomplicated • Fun • Appreciation for each other, family and friends • Include personal style

11. Describing Weddings at Park Hyatt • Sophisticated • Refined • Luxurious • Intimate • Highly detailed • Discerning

12. Describing Weddings at Grand Hyatt • Exciting • Bold • Dramatic • Celebratory • Grand • Impressive • Creative • Aspirational

13. Describing Weddings at Hyatt Regency • Happy • Sharing with family and friends • Effortless • Professional and experienced • Delicious food • Joy • Memorable

14. Wedding Unique Selling Points For Our Hotel • <Insert>

15. Our Hotel’s Main Competitors for the Wedding Market • <Insert> • <Insert> • <Insert> • <Insert> • <Insert>

16. Wedding Menus at all Hyatt Hotels • Honest, delicious food • Carefully sourced • Thoughtfully served • Visually exciting • Multi-sensory experience

17. Insert slide show of how our hotel provides Honest, delicious food - Carefully sourced, thoughtfully served - Visually exciting - Multi-sensory experience

18. Insert slides which explain the significance of important wedding menu items in our culture.

19. Insert slides which highlight specific menu items that clearly establish your food as being more delicious and impressive than our competitors

20. Wedding Components

21. How to Keep Ahead of Wedding Trends in Our Country