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Magento mobile app interface and navigation affects user behavior Most of the times, a beautiful design for ecommerce Magento mobile app is not enough on its own to take people through a simple shopping procedure. Since the aim of having a mobile app is to facilitate more orders, it is thus very important to know that a slight navigation issue in the web app can lead to a customer abandoning your app. This is a real life issue and a very apparent one. By now you must have understood that user interface and navigation plays a huge role in making a user comfortable with the application. This is the very first step that can make or break your relationship with a customer. Because people are highly impatient and can’t seem to work their way around by “adjusting” themselves for an application to work, you need to make sure that your ecommerce mobile app for Magento is navigable and doesn’t end up a user with a roadblock. Customers are apparently different with different likes and varied temperaments. Their behavior can be profoundly distinct with the use of different technologies. For example, they might be laid back and cut a slack while shopping through a desktop site. Similarly, some might be hastily and impatient, almost eager to buy while shopping through a responsive site or web app. With this radical difference between each user and the way they respond to the technology, you can’t take the risk of letting go off any customer. Your application’s aim should be simple - manage a visitor effectively and convert them by making their shopping process easy. Due to this very reason, business
competitors are adopting efficient application development tactics, particularly taking a great interest in easy interface and navigation. The navigation in your application should be logical and objective oriented. It should be intuitive which lets every kind of user to browse around easily. With an easily structured navigation, you create a seamless procedure for your customers so that they visit the relevant screens as and when required. An unprepared Magento mobile application can kill off the vibe of users as they would not want to hunt for that particular section in the app. Therefore, interface and navigation should be in such a form that it gives the users what they want in minimal time. If you fail to do so, your customers will uninstall the app in a second. Furthermore, whether you have a new web app or have launched a new version of it, you must know that the navigation should be clear and easy. Even if you have implemented a new design, it should not be complex because that can create a mental block and can lead people to not using it anymore. The screens should be apparent so that the users know where they are and where they are headed to. In conclusion, navigation is all about creating an enriched user experience that leads them to shop again and again from your store. It should be intuitive to allow users to browse breezily. It should not make a user think, “I don’t know how to go back or undo that, add or remove product”, because if it does, then it is very bad. A user stuck within your app, not being able to shop will eventually uninstall your ecommerce mobile app for Magento. Include an onboarding process, especially if you have a customized web app to walk them through the application and make them more comfortable with everything. If you manage to create an intuitive application with easy interface, you will be able to get the users to successfully shop from you.