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DEAF BLIND. DARKNESS. #TOUCH 4SENSE. Lack of Awareness. FACT. CHALLENGE. All over the world 90% of DEAF BLIND people are missing out on life. Limited Fund. Lack of Empathy. They love music, fashion and lifestyle. INSIGHT. Heavy use of mobile and social media.
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DEAFBLIND DARKNESS #TOUCH4SENSE
Lack of Awareness FACT CHALLENGE All over the world 90% of DEAFBLIND people are missing out on life Limited Fund Lack of Empathy They love music, fashion and lifestyle INSIGHT Heavy use of mobile and social media They are proud and conspicuous consumers Young People love to have Fun
Young and energetic Loves the life of Fun TARGET GEN Y
Touch is how they Learn What do you know about DEAFBLIND???
IDEA #TOUCH4SENSE SENSE ACT TOUCH
STRATEGY TOUCH For every ten (20) friends you get to like facebook.com/senseinternational You get one (1) Klout score For every ten (20) friends you get to follow @SenseInternatl You get one (1) Klout score Drive up your Klout score with a “TOUCH”
STRATEGY SENSE Winners are celebrated weekly on Sense facebook page HOUSE 4 SENSE
STRATEGY ACT € 36.00 Touch to round up? € 36.00 You require your sixth SENSE to Act!!! Touch to round up? Partner with e-commerce sites to enable donation at point of payment Extend to mobile portals as well
DELIVERABLES PAID MEDIA With little or no investment in social media, we would kickstart #TOUCH4SENSE OWNED MEDIA Sense International’s website. Facebook fan page and twitter account will experience a surge in fan base and awareness EARNED MEDIA GEN Y will generate content and share with friends as they progress, this extends from word of mouth to facebook and twitter
ESEPUPO DAALU NAGODE THANK YOU