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Are Emerging Markets Catching Up with Developed Markets in Terms of Consumption ?

Are Emerging Markets Catching Up with Developed Markets in Terms of Consumption ?. Steven Iezzi Chengdi Xin Clay Campbell Lu Sun Vanessa Bedoya. A.N.M Waheeduzzaman. About the Author. One of the Most Read Articles in the Journal of Global Marketing in 2011!.

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Are Emerging Markets Catching Up with Developed Markets in Terms of Consumption ?

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  1. AreEmerging Markets Catching Up with Developed Marketsin Terms of Consumption? Steven IezziChengdiXin Clay Campbell Lu Sun Vanessa Bedoya A.N.M Waheeduzzaman

  2. About the Author One of the Most Read Articles in the Journal of Global Marketing in 2011!

  3. Emerging Markets Emerging Markets vs. Convergence Pros and Cons of Emerging Markets The Emerging Markets BEM vs. G7

  4. Emerging Markets Rise in Emerging Markets

  5. Understanding Convergence Beta Convergence Variance Convergence Conditional Convergence

  6. Understanding Convergence Modeling Consumption Convergence Consumer Expenditure Vs. Actual Consumption

  7. Methodology TGM TDM SIM

  8. Methodology

  9. Research Findings

  10. Research Findings

  11. Research Findings

  12. Research Findings

  13. Research Conclusions • Consumption convergence • Happening very slowly • Select BEM consumption rate numbers • Select BRIC consumption rate

  14. Research Conclusions Socioeconomic Influence All variables significant Increasing life expectancy yields remarkable results Per 1 yr increase life expectancy

  15. Implications General • Advances the line of inquiry Specific • Forecasting and highlight differences between countries • Entry Strategy • Market penetration/saturation • Matching marketing strategy with stage of growth • Market segmentation/country profiling • Formulate economic/development strategy

  16. Limits/Future Research Limits • 8 consumption variables • Time frame • Social/Culture influence • BEM Future Research • Adjustment of limits will surely yield interesting results

  17. Class Discussion • Discuss the models of consumption convergence presented in the study. Distinguish their similarities and differences. • Write a critique of the model. How would you extend the study? What would you do? Offer future direction in the area.

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