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May 2013

May 2013. Helping amherst town government Build engagement with citizens A Strategic communications Initiative . Keep citizens apprised of town activities, deliberations, and decision making. Implement more ways for citizens to share their views with selectmen more often.

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May 2013

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  1. May 2013 Helping amherst town government Build engagement with citizensA Strategic communications Initiative

  2. Keep citizens apprised of town activities, deliberations, and decision making. • Implement more ways for citizens to share their views with selectmen more often. • Identify and launch more ways for citizens to conduct town business online. goals

  3. Interpersonal Print publications Social media Public media Website Communication tools

  4. Several websites exist – and none looks or operates like the others. Some information is missing or hard to locate. Usability is far from ideal. The current content management system (CMS) is too constraining. Limited resources are available to keep the site updated and refreshed. The current system of websites

  5. Disparate looks and usability

  6. Dense text discourages reading

  7. Content • Information Design • Container • Navigation Design • Presentation Design Three types of web design

  8. Key considerations Actions Information Transactions Modes Browsing Bulls-Eye

  9. Make “quick fixes” to the current town site (content and navigation) to provide users with easier access to more information. • Identify and add new types of information and transactional functionality that citizens want. • Launch a strategic process to integrate and upgrade all town websites (town, fire, recreation, library). • Rework web technology and the content management system to promote timelier, distributed, and secure web publishing. • Create a graphic identity system for use on all town materials that reinforce how Amherst wants to be perceived in the wider world. A phased approach

  10. Rewriting existing copy to make it more readable. • Adding new information: • Town organizational chart and salary structure • Selectmen policies • Personnel policies • Centralizing rules, regulations, and ordinances. • Increasing links from more locations (Quick links). Quick fixes as of May 28th

  11. Web Demo

  12. May 2013 Helping amherst town government Build engagement with citizensA Strategic communications Initiative

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