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BleuKi

BleuKi. Sean Burke, Frank Dodge, Raffi Isanians Kevin Hung, and Pao Ting Tu. Moving into the Digital World. Physical Media is becoming obsolete. BleuKi Business Description. What does BleuKi do? Where the problem? The BleuKi solution... How does it work?. BleuKi.

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BleuKi

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  1. BleuKi • Sean Burke, Frank Dodge, Raffi Isanians • Kevin Hung, and Pao Ting Tu

  2. Moving into the Digital World Physical Media is becoming obsolete.

  3. BleuKiBusiness Description • What does BleuKi do? • Where the problem? • The BleuKi solution... • How does it work?

  4. BleuKi • BleuKi available for 5 different phone companies • Bluetooth software linking car & cell phone • Open car doors and trunk and disengaging alarm with cell phone

  5. Use of Proceeds • Assuming initial investments of $500,000 dollars. • First Stage: • developing software • Seek a senior programmer • Purchase components to test and verification • Look into licensing patents • Second Stage: • Find talent in accounting, law, sales and marketing

  6. Use of Proceeds Employees 32% Other 28% Patent 40%

  7. Target Customer: Ford • 16.1% (112,149 vehicles) in January 2010 • Ford will be selling 1,140,000 Cars annually • Offers Bluetooth enabled automobiles. • Apple, HTC, Sony Ericsson, Motorola, Palm and Google

  8. SWOT Analysis • Strengths • Offers convenience and functionality to busy consumers • Competitive advantage • Software • Indirect Marketing

  9. SWOT Analysis • Weaknesses • Need expertise in sales, accounting and law. • Competitors have released similar products (Apple and Denso). • Use of Bluetooth will jeopardize our ability to use other wireless transmissions.

  10. SWOT Analysis • Opportunities • Affordable solution convenient for smartphone users (30 million iPhone users and growing) • Bluetooth 3.0 will allow more functionality • Work with Ford to develop BleuKi: they are pushing the use of technology in everyday use with their Ford Work Solutions

  11. SWOT Analysis • Threats • Mercedes Benz and Hughes Technologies “MBrace” system: incorporates our concept along with other features • Patent 6,697,638 by Denso Corporation blocks our creation of such a device and requires us to license from them • Viper Technologies: leader in automotive security systems and auto-starting systems

  12. Competitors • Viper Smart • BlueKey Wireless • Competitive advantage • Software • Indirect Marketing

  13. Sales and Marketing • Exclusive to Ford Motor Vehicles: • 1.2 million yearly sales, most with Bluetooth • Contract: initial factors • 5 years • Yearly minimum product sales: 250,000 • Individual product cost: $50 or .4% retail value • Included as part of the option package with Bluetooth • Yearly revenue: $12.5 million for each of the 5 years of our initial contract

  14. Risk Factors • Ford not accepting the contract • Ford finding a competitor who could do it for cheaper • Competitors duplicating our technology and targeting a competing car company

  15. Finance • Initial production cost: • Costs: $300,000 • includes product and software development, program writing, and testing

  16. DistributionMarketing Ourselves • Preinstalled in Ford vehiclesOnline web page; download from web page using PIN # given with purchase • Ford will take care of any other problems that aren’t directly connected to the software • We will support Ford’s customers.

  17. After Contract • Pursue another contract with Ford or GM or multiple auto-makers • Look into also developing BleuKi for home security systems, etc. • Sell the company and the rights to our product outright

  18. Expected Valuation • RF Micro Devices, a $250 million company acquired Silicon Wave for $10.8 million after 7 years • Expected Valuation at $55 million

  19. Exit Strategy • Initial investment: $500,000 • Percent Ownership by Investors: 20% • Return at end of 5 year contract: • 20% of what company is sold for ($11 million of the $55 million)

  20. Management Team

  21. Questions... • Thank You!

  22. If the phone dies... • Ford has keypad code access on the outside of all their vehicles. • Charger in the car.

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