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Lessons for Communicating - from Climate Change to ClimateDogs August 2012

Lessons for Communicating - from Climate Change to ClimateDogs August 2012. Graeme Anderson Climate Specialist DPI Farm Services Victoria. DPI Climate extension. 4 yr state govt program Climate integrated into industry extension teams (Grains, Dairy, Horticulture, Meat & Wool)

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Lessons for Communicating - from Climate Change to ClimateDogs August 2012

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  1. Lessons for Communicating - from Climate Change to ClimateDogsAugust 2012 Graeme Anderson Climate Specialist DPI Farm Services Victoria

  2. DPI Climate extension • 4 yr state govt program • Climate integrated into industry extension teams (Grains, Dairy, Horticulture, Meat & Wool) • Market research & Farmer surveys on climate and carbon issues • E-newsletters such as The Break, The Fast Break, Milking the Weather, ClimateReady Hort, Carbon Toolkits in Ag, • Climaterisk website, climate webinars, training events, case studies

  3. Climate Extension • Capture, package & context key information • “Timely, Relevant, Accessible” for farmers • 854 face to face sessions delivered to over 22,606 people past 4 years – most via request/referral • Via multiple networks (NRM, VFF, grower groups, etc) • 60% to farmers and public • 25% to service providers • 15% to our own DPI staff

  4. Survey of 1500 Victorian farmers in 2009 and 1300 farmers in 2011 Human induced? Growing seasons changing? Understanding of carbon? Confusion around climate & carbon issues Insights into language………. www.widcorp.com Understanding your audience needs

  5. Capability Graduate Certificate Climate Change for Primary Industries (Melb Uni)

  6. 1) Staff climate change, seasonal risk and emissions capability in the DPI Farm Services teams has increased since 2007 • 2) Team capabilities are strongest in understanding the impacts of CC as well as the impact of CC on local farming systems.

  7. Key climate influencers for Victoria’s rainfall: • ENSO – Pacific Ocean moisture source • IOD – Indian Ocean moisture source • SAM – the fronts…. • STR – the highs….. • Key drivers of our seasonal variability in Victoria – always have been and always will be! • (BOM, CSIRO reports etc) ENSO IOD STR SAM

  8. The Climatedogs Indy Enso Ridgy Sam

  9. Testing new tools

  10. Upscaling – providing local data and context. • Acknowledge local history, observations and experience as a foundation

  11. “The Break” Survey & effect on decision making?

  12. Belief vs Knowledge…… Percentage of Victorian farmers aware of the climate driver AND agree it affects their local district seasonal rainfall Website, climatedogs, e-newsletters, face to face sessions

  13. Approach • Capture & understand key science, policy or practice information (credible sources) • Understand the needs of farmers (market research) • Build capability of trusted messengers (extension links in each industry) • Package key information into good products • Climate – what’s normal, what isn’t, what’s next? • Make information & services readily accessible • Ensure information is timely & relevant (currency – for decision making today)

  14. Carbon & Farming………

  15. “The 5 action areas” for farm carbon & emissions: • Energy story (efficiency, production, farm & supply chain) • Farm forests (vegetation, C-sink, farm planning, landcare) • Soil carbon (soil health, C-sink, organic matter, biota, whc) • Nitrogen efficiency (production, leakage, water quality etc) • Methane (animal productivity, feed, genetics etc) • (Farmers are doing these for business benefits…. )

  16. Learnings • Belief vs Knowledge – what’s more important for actual practice change? • Windows of change – opportunities, timing & resources will come and go • Capability & mainstream – leave a legacy • Language & framing will open doors • Solutions focus (not just problems) engages, and is more rewarding!

  17. We all change practices/behaviour when: • PROVEN TECHNOLOGY (It Works!) The technology/practice is known & proven to work (not a risky experiment) • ATTITUDE - I want to! (It makes sense to change for some benefit I value) • CAPACITY – I can! (We have capacity to do it (time, labour finances, services/providers to make it happen and maintain it) • “Getting 2 out of 3 of these isn’t enough!”

  18. Thank You www.dpi.vic.gov.au/climaterisk Site has climate dog animations, seasonal climate newsletters, carbon toolkits, case studies of farmers taking action , webinars series etc……. graeme.anderson@dpi.vic.gov.au

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