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Brand Toolkit

Brand Toolkit. Presented by Communications and Public Affairs Office. Agenda. Overview of OCPA Mission MSU Brand Messaging Resources. Introduction. Communications and Public Affairs Office Marketing Graphic Design Web Communications News Services University Printing. Our Mission.

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Brand Toolkit

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  1. Brand Toolkit Presented by Communications and Public Affairs Office

  2. Agenda • Overview of OCPA • Mission • MSU Brand • Messaging • Resources

  3. Introduction • Communications and Public Affairs Office • Marketing • Graphic Design • Web Communications • News Services • University Printing

  4. Our Mission To enhance MSU's public image, increase the public's awareness of MSU's accomplishments, and develop consistent communications that build our reputation.

  5. MSU Brand • Brand promise: Integrating learning and the discovery of knowledge • Brand personality: cooperative/friendly environment – i.e. supporting student success • Tagline: Mountains and Minds • Visual identity: logo, colors, fonts, arcs (design element), photography

  6. MSU key messages Integrating learning and the discovery of knowledge • Excel - Internationally Recognized Scholars • Discover - Cutting Edge Research • Connect - Student Friendly Campus • Create - Hands-On Learning • Explore - Spectacular Educational Setting • Serve - Service and Outreach

  7. Brand Resources • Brand Toolkit Highlights • Fonts and typography • Color palette • Business suite and electronic letterhead • Templates – web, ad, PowerPoint, memo pads, note cards, faxes, etc. • Nametags • Contact list

  8. Communications Resources • University Calendar • Points of Excellence • Marketing/Rack Cards • Photography Database

  9. Communications Expertise • Web Communications – templates • News Service – press releases, MSU Today • University Printing • Graphic Design • Communication Associate in each College

  10. Outcomes • Awareness of the brand • Wise use of resources • Further implementation of MSU brand

  11. Implementation • Update letterhead and business cards (business suite) • Use marketing downloads • Align department communications • Use the Brand Toolkit • Promotional items that include the names and/or logos of MSU need to be approved

  12. Thank you! • Questions?

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