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2003. 8.

2003. 8. Corporate Profile. Company name : CJ Media Inc. CEO : Lee Kang-bok Shareholder : CJ(81.62%), SME TV(6.02%), etc. Served Date : 1995. 3. 1 Service type : Basic Cable TV, Satellite TV(Skylife),

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2003. 8.

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  1. 2003. 8.

  2. Corporate Profile Company name : CJ Media Inc. CEO : Lee Kang-bok Shareholder : CJ(81.62%), SME TV(6.02%), etc. Served Date : 1995. 3. 1 Service type : Basic Cable TV, Satellite TV(Skylife), Internet, Mobile Subscribers : 8 million Households(Cable+Satellite), 1 Million Internet Users Registered Homepage : http://www.cjmedia.net

  3. History

  4. Business Structure CJ Media Co-Operation Distribution CJ Group Affiliates CJ, CJ Entertainment, CJ CGV, CJ Foodville, CJ CableNet, CJ Home Shopping Global Partnership Japan <SME TV> U.S.A.<Food Network> Taiwan <Sun TV> Cable and Satellite TV 8 million households Internet and Mobile 1 Million Users Registered Program Exports Japan <KNTV>, U.S.A <ISKY>, HongKong <TVB8>, China <LiaoningTV>, Taiwan <MUCH TV> Multiple Program Provider m.net, m.net NonStop music Home CGV /XTM movie Food Channel cookery New Channel Launching Animation, Quiz, Game, etc New Business Content Aggregation Music Recording, Distribution, and Publishing Star Management, Character Business, Event, etc To Be the Best Content Media Group

  5. Strength Strong Brand Power Leading Program Provider in Korea Outstanding Program Producing Abilities Synergy Between “CJ Group” and “CJ Media” the Most Preferred Channel by Sponsors Unique Influence on Korea Music Industry Opportunities in New Media Business

  6. Target 10’s 20’s 30’s 40’s Music (m.net) Food Channel + Life Culture Music II (m.net Non-stop) Female Entertainme-nt Male Animation, Quiz, Game ∙∙∙ Movie ! (Home CGV + XTM) Content Aggregation Music New Biz. Star management Character Business Event

  7. m.net Profile - Korea’s No.1 Music Channel Concept Music channel viewership (TNS korea). Survey period : 2003. 1.1 – 2003. 1.31 • No.1 Viewership Share among Music Channel in Korea • Specialized Music Programs playing Ballads, Hip-hop, Rock, • Dance, etc with Music Videos, Concerts and Music Clips • Image : Culture, Fun, Stylish, Modern Target & Programming • Primary Target : from 10’s to early 20’s. • No.1 Channel Popularity and Viewership among Main Target • No.1 Channel Popularity, Supply Ratio among Restaurant, Store, etc. • In-house Production 100%, Unrepeated Programming Ratio 80% Strength • the Top Show and Event • Strong Brand Power • Dedicated Asian Korean Stream(한류) • 1million m.net Website(www.mnet27.com) Members

  8. Channel Portfolio Current 4-Channel CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems

  9. Channel Portfolio Current 5 -Channel CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems

  10. m.net Events & Sponsors • m.net is the Most Preferred Channel by Sponsors. • Holding Big Concerts more than 20 times, Gathering 4million Audiences a year Events m.net Music Video Festival • 2002 Korea Japan FIFA Worldcup Promotion – Nike • 2002 Korea Super Expo - KOTRA, Japan NHK, Asahi • Star Search Contest - Pepsi • Elizabeth Arden Brand Launching Show • Mobile Music Contest – SK Telecom Nate • The Best, Pre-eminent Music Award in Korea’s • Music Industry • the Top-rated Cable TV • Viewership in 2002, • (61% Viewership Share • among main target) • An All-star Show where over 70 Top Korean • Entertainers : Singers, TV and Movie Stars, • CF models Sponsors

  11. m.net Programs Highlights <The charts, the Best 27 Songs> <ShowKing m> <Show! What’s Up Yo?> <Prime Concert> <The Powerhouse of Songs>

  12. m.net Nonstop Profile - Only Music! Concept • 24 hours Nonstop Music Video Channel • Korean Unique Music Channel • Polish & Sensible Channel Target & Programming • Target : from 20’s to 30’s • Current Popular Song and Pop, Old Song and Pop, Concerts, Cine Music, Jazz, Classic, etc. • High Supply Rate over Café and Karaoke Strength • m.net’s Knowhow and Unique Music Library • Advanced Music Selection System • Opportunity to View Music Selection through Homepage • Interactive Communication with Viewers through Homepage Board

  13. Concept • Multiplex Movie Channel • High Quality Channel • My Home Theater • The Best Basic Channel with Best Quality Premium Movies • A Professional Movie Channel appropriate for All Family Members Target & Programming • Family Members whose Ages Range from 10 ~ 50 • Programming Considering Various Lifestyles and Suitable Ages of Viewers • Various Genres of Movies : Action, Romance, Comedy, Fantasy, Horror, Western-style, Family Movies • Famous Foreign Series Strength • Internal Relationship with CJ Entertainment and CJ CGV • No.1 Movie Buying Power in Korea • Delivery Digitalized Picture and Sound Home CGV Profile - First Class Movie Channel

  14. Home CGV Programming Current Movies <The Way Home> <Oasis> <Sympathy For <A Beautiful Mind> <Cast Away> <Shrek> Mr. Vengeance> Popular Foreign Series <Ally McBeal> <Buffy the Vampire Slayer> <Law & Order :SVU> <Monk>

  15. Concept • the Unique Korean Cooking and Food Culture Information Channel • To Provide Practical Information Related to Food Culture seasoned with Fun, Entertainment • Image : Taste, Initiate, Practical, Fun Target & Programming • Primary Target : Female/Housewife aged 25 ~ 49 • Secondary Target : Men & other Viewers interested in Food • Recipe, Food Culture, Documentary, Dining Information, Quiz, News, etc. Strength • Korea's Only Dedicated Food Channel • New-style Promotions • The Most Effective Marketing Tool for Industry related to Food and Food Culture • Provide World-Wide Food Programs Exclusively • The Fabulous Korean Flavor of Food would be spread out all over the world through Food Channel. Food Channel Profile - Taste Your Life!

  16. Food Channel Events & Sponsors • Food Channel is the Most Effective Marketing Tool • for Industry related to Food and Food Culture Events Sponsors • Kid’s Cooking Club • Beautiful Dining Table Competition & Exhibition • TV Cooking Host Class • Off-line Cooking Academy • Enjoy Wine Party • Valentine’s Day Bakery Class

  17. Food Channel Current Programs Recipe Programs Food Culture Programs <Tastes of Masters> <Cooking China> < Looking for the Lost Tastes >, <Food Report> Talk Show Health / Diet <Dinner with Guts> <Wonderful Hong vs. Bang> <Beauty & Cook> <World Tastes Honey>

  18. Concept • Multiplex Movie Channel • Dolby Digital 5.1 Channel • Present mainly Action, Thriller, Adventure, SF, Erotic Movies • The Best Basic Channel with Best Quality Premium Movies • A Professional Movie Channel targeting in Young Generation Target & Programming • All Generation whose Ages Range from 18 ~ 34 • Programming Considering Spectacle Movies and Suitable Young Viewers • Specially designated Genres of Movies : Action, Triller, SF, Erotic Movies • Hit Foreign Series Strength • Internal Relationship with CJ Entertainment and CJ CGV • No.1 Movie Buying Power in Korea • Delivery Digitalized Picture and Sound XTM Profile - XTMly No Limit !

  19. XTM Programming Current Movies <Fear Factor> <Metrix> <Triple X> <Transporter> <Trainspotting> <Initial D> Popular Foreign Series <charmed> <Big Brothers> <Celebrety Unsensored> <Jerry Springer Show>

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