Sendmode Text Message Marketing for Theatres John McNamara – CEO SendMode

1. Sendmode.comText Message Marketingfor TheatresJohn McNamara – CEO SendMode.com

2. Sendmode.com • Award Winning Irish Mobile Marketing Company • Shortlisted for National Enterprise Awards 2011 • Based in Letterkenny, Co. Donegal • Sending 7-10 million messages per month on behalf of over 2,000 clients • Lowest Cost provider in Ireland and the UK Who are we?

3. sendmode.com

4. Permission Based Marketing Video from www.sendmode.com website

5. Shortcodes • Keywords on shortcodes are a great way to increase your opt in customer base • For example; ‘to receive special offers and receive great discounts text BALOR to 51444’ • OPT-Ins go directly into your SendMode account and are available immediately for text promotions • Fulfils all legal requirements. Mobile Shortcodes – 51444 and 50015

6. Shortcodes

7. Legal • Customers must have given permission to receive Marketing Communications • You must have had contact with the customer in the past 12 months • You must offer an OPT-OUT facility allowing people to opt out from receiving marketing communications from your business. Data Protection Legislation

8. Case Study Balor Arts Centre Main Street, Ballybofey, Co Donegal, Ireland Manager: Conor Malone

9. Case Study – Balor Arts Centre “Balor Theatre harvest mobile numbers at the point of booking i.e. when people buy tickets at the box office.  Also advertise the 51444 opt-in feature on our website, in a poster in our front window and in our event guides. After every show we upload the mobile no.s from the patrons who have attended that show (and agreed to be contacted by SMS for future shows) to the database.  The database is split into 3 categories - music, drama and comedy and poeple are put into one, two or all three categories according to what events they wish to be contacted about.”

10. Case Study – Balor Arts Centre “Typically we send texts out about 3 or 4 days before a show.  The texts serve to reinforce the other parts of our marketing campaign eg event guide, poster, print media. Often people will read about an upcoming event or see a poster and think 'I must go to that' but then forget about it.  Where the texts come in is they serve as a figurative tap on the shoulder.  We do see a significant increase in bookings immediately following the sending out of a text. Also, regular customers seem to like getting texts - it makes them feel appreciated and part of a group.  I recall one event a couple of years ago where the event was sold out before the time where we'd normally get around to texting so we never sent out any texts.  We actually got complaints from people giving out that we hadn't contacted them.”

11. Demo of sendmode.com

12. Sendmode.com • Lots of people offering Texting Services. Why us? • Pricing • Lowest cost provider in Ireland and UK • Quality – • Only company offering shortcodes • Direct connections to mobile operators and 10 worldwide aggregators • Service • Dedicated account manager available 24/7 • Irish based company employing people in Ireland Why us?

13. Free Download on SendMode.com Free download available on SendMode “7 ways SMS Marketing can increase your turnover”

14. Thank you From everyone at SendMode – Thank you very much John McNamara - john@sendmode.com Phone - 074 9116059 Skype - johnmc33 Offer 1000 free messages on sign up for anyone mentions theatres Ireland.