1 / 17

Protecting your Brand Damian Croker d amian.croker@brandstrike.com

Protecting your Brand Damian Croker d amian.croker@brandstrike.com. Protecting your Brand. What is a brand? Why is it important? Where does it need protecting? When do you know if you have a problem? How is infringement enforced? Some examples of online infringement A few statistics.

maik
Download Presentation

Protecting your Brand Damian Croker d amian.croker@brandstrike.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Protecting your Brand Damian Croker damian.croker@brandstrike.com

  2. Protecting your Brand • What is a brand? • Why is it important? • Where does it need protecting? • When do you know if you have a problem? • How is infringement enforced? • Some examples of online infringement • A few statistics

  3. What is a Brand? • Many definitions • Not a trademark • An experience

  4. Why is it important? • A patent is for 20 years, a brand is for life. • Lost reputation equals lost revenue • Company Value

  5. Be Careful

  6. Where does it need protecting? • At Creation and beyond • Online • Supply Chain

  7. When do you know if you have a problem? • Drop in sales • Customers/Distributor • Monitoring

  8. How is infringement enforced? • Gather Evidence • Send a letter/Mediate • Enforcement Agencies

  9. Barbour.com

  10. Barbourjacket.org

  11. Barbourjacket.org

  12. Barbourjacket Whois Registered by: GoDaddy.com, Inc. (R91−LROR) Domain ID:D162823104−LROR Registrant: CR88612907 lin min xiaheluguomaodashaxiamenfujian 361000 CN Phone: +86.15359236372 Ext.: Fax Ext.: Email: china2688@163.com Administrative Contact: CR88612911 lin min xiaheluguomaodashaxiamenfujian 361000 CN Phone: +86.15359236372 Phone: Ext: Admin FAX: Admin FAX Ext: Email:china2688@163.com Technical Contact: CR88612909 lin min xiaheluguomaodashaxiamenfujian 361000 CN Phone: +86.15359236372 Phone: Ext: Tech FAX: Tech FAX Ext: Email:china2688@163.com Record History: Record created on 19−Jul−2011 17:47:18 UTC Record last updated on 19−Jul−2011 18:01:38 UTC Record expires on 19−Jul−2012 17:47:18 UTC Domain Servers in Listed Order: NS66.DOMAINCONTROL.COM NS65.DOMAINCONTROL.COM DNSSEC:Unsigned

  13. WIPO

  14. WIPD

  15. Natwest.de

  16. Natwest.de for Sale

  17. A Few Statistics • IP Crime in UK valued at £1.3bn • 70% flows back to organised crime • Impact on UK valued at £3.6bn in lost taxes and 380,000 jobs • 10% technology products sold worldwide counterfeit • £6m counterfeit medicines seized since 2006 • 90% of all seizures in Europe by customs • 54% of all EU seized counterfeit goods from China

More Related