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They’ve Got to See it to Believe It

They’ve Got to See it to Believe It. Getting Decision Makers in to see Y our Library. Have no fear! We’ll explain muting, Q&A and other details when we start. Topics. Who’s Speaking? Why L ibrary Visits Matter (It’s not for the reason you think!) Rules, Rules, Rules

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They’ve Got to See it to Believe It

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  1. They’ve Got to See it to Believe It Getting Decision Makers in to see Your Library Have no fear! We’ll explain muting, Q&A and other details when we start.

  2. Topics Who’s Speaking? Why Library Visits Matter (It’s not for the reason you think!) Rules, Rules, Rules Five Key Steps for a Winning Library Visit Applying the L.O.C.A.L. approach

  3. Who’s Speaking?

  4. Where are we Starting? Let’s go to the polls!

  5. Why are Visits Important? It’s the NUMBER ONE way to influence elected officials and their staff

  6. Rules, Rules, Rules

  7. Five Strategies for Successful Library Visits • When • Who • What • How • Follow-Up

  8. When • Federal: Why August WORKS • State • Local: Why August DOESN’T Work • Weekends • Off-Recess Staff Visits • District staff • DC staff • Connecting existing events to legislator interests

  9. Who Who Does the Visiting • Local, State, Federal • Members vs. Staff • Incumbents vs. candidates (vs. both) Who Joins the Visit • Patrons • Board • Friends • Local Business Interests • School Groups • Political Connections • Others? Two Considerations

  10. What • Key question: How does what you show relate to what you’re asking for? • Things to consider: • Coolness factor • Connections to the legislator’s interests (Inouye example) • Connections to current events • Facilities (for legislator townhalls / events)

  11. How • The Invitation Process • Sample Toolkit / Agenda • When and how to include media

  12. Follow-Up • Thank you notes (from you and other attendees) • Respond to questions / comments ASAP – remember ALA can help! • Ask for a Congressional Record statement/ Facebook Post / Tweet regarding the visit • Sign up for ALA action alerts to connect policy issues with the visit • Find other opportunities to connect / build a relationship • Events / Townhalls • Local meetings • Connections with local and DC staff

  13. Our Daily Acronym: LOCAL • Language • Opportunity • Cost • Audience • Local

  14. What LANGUAGE Works? Patient Access to Health Care Estate Tax ESEA Reauthorization Repeal the Job-Killing Health Care Reform Bill Death Tax No Child Left Behind We Need to Understand LANGUAGE Differences What D’s Tend to Say What R’s Tend to Say And my favorite: The “Light Bulb Freedom of Choice Act”

  15. What OPPORTUNITIES do we have to connect? • Events • Trustee / Friend Meetings • Special Programs • IF POSSIBLE: Space for Meetings

  16. Why is this worth the COST? Jobs. Jobs, Jobs, Jobs. Jobs. • Any guesses on the number of bills introduced in the entire 111th Congress mentioning jobs? • How about so far in the 112th? • Resources • Advocating in a Tough Economy • Budget in the Crosshairs

  17. Who is our AUDIENCE? Primary Decision-Makers • Legislators • Executive Branch • Staff (both DC and local) Secondary Influencers • Voters • Trustees • Friends • Community Leaders • Businesses • Others?

  18. Localize, Localize, Localize (Examples)

  19. Find more webinars like this one http://bit.ly/JK4d5I

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