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MKT 421 Week 5 Discussion International Marketing Messages//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-wk-5-discussion-international-marketing-messages<br><br>MKT 421 Week 5 Discussion International Marketing Messages<br>Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.<br><br>Due Thursday<br><br>Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below u2026BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:<br><br>So, Class, if you heard someone say this about someone else, what would you think?: <br><br>u201cHe is a born salesman!u201d<br><br>Due to the ever-increasing usage and importance of social media as a marketing tool, social media is now being touted as the impetus that has given rise to a possible u201c5th P of the u201cMarketing Mixu201d: u201cPeopleu201d. In some textbooks it is called u201cParticipationu201d, which has even more direct implication on the use of social media platforms. Whether it should be either u201cPeopleu201d or u201cParticipationu201d, is not really that important. Rather, what is important is that in marketing Social Media is so important that it is an ADDED DIMENSION to the marketing mix!: So, Class, do you think Social Media should be the 5th P of Marketing? Or, is it still just an important subset of Promotion?<br><br>The Internet technology has made ease of entry into many markets much easier and floral products and other gift items like candy and fruit are certainly easily accessible very simply by searching online. When I worked for FTD (Floristsu2019 Transworld Delivery), we tried to talk the Board of Directors into getting an 800 number and launch a brand-new, incredible website. The Board of Directors dragged their feet, and, in the meantime, competitors took away most of the major market share that FTD once hadu2026 That is, what used to be approximately 70% of the market: Class, if you are going to send flowers to someone out-of-stateu2026 You would probably use the Internet to find a florist in that location, wouldnu2019t you? Or would you just call 1-800 Flowers?<br><br>The Internet technology has made ease of entry into many markets In which of the strategies of the 4Pu2019s do you feel the Internet adds the greatest value? Why?<br><br> Due Monday<br><br>Reply to at least two of your classmates. Be constructive and professional in your responses.<br>MKT 421 Week 5 Discussion International Marketing Messages<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-wk-5-discussion-international-marketing-messages<br><br>
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MKT 421 Week 5 Discussion International Marketing Messages//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-wk-5-discussion-international-marketing- messages MK T 4 2 1 We e k 5 D i s c u s s i o n I n t e r n a t i o n a l Ma r k e t i n g Me s s a g e s P o s t a t o t a l o f 3 s u b s t a n t i v e r e s p o n s e s o v e r 2 s e p a r a t e d a y s f o r f u l l p a r t i c i p a t i o n . T h i s i n c l u d e s y o u r i n i t i a l p o s t a n d 2 r e p l i e s t o o t h e r s t u d e n t s . D u e T h u r s d a y R e s p o n d t o a n y o n e o f t h e f o l l o w i n g i n a mi n i mu m o f 1 7 5 w o r d s b y r e p l y i n g t o o n e o f t h e T H R E A D S b e l o w …B E S U R E T O R E S P O N D T O T H E S P E C I F I C T H R E A D T H A T H A S B E E N S E T U P F O R E A C H I N D I V I D U A L Q U E S T I O N : S o , C l a s s , i f y o u h e a r d s o me o n e s a y t h i s a b o u t s o me o n e e l s e , w h a t w o u l d y o u t h i n k ? : “ H e i s a b o r n s a l e s ma n ! ” D u e t o t h e e v e r - i n c r e a s i n g u s a g e a n d i mp o r t a n c e o f s o c i a l me d i a a s a ma r k e t i n g t o o l , s o c i a l me d i a i s n o w b e i n g t o u t e d a s t h e i mp e t u s t h a t h a s g i v e n r i s e t o a p o s s i b l e “ 5 t h P o f t h e “ Ma r k e t i n g Mi x ” : “ P e o p l e ” . I n s o me t e x t b o o k s i t i s c a l l e d “ P a r t i c i p a t i o n ” , w h i c h h a s e v e n mo r e d i r e c t i mp l i c a t i o n o n t h e u s e o f s o c i a l me d i a p l a t f o r ms . Wh e t h e r i t s h o u l d b e e i t h e r “ P e o p l e ” o r “ P a r t i c i p a t i o n ” , i s n o t r e a l l y t h a t i mp o r t a n t . R a t h e r , w h a t i s i mp o r t a n t i s t h a t i n ma r k e t i n g S o c i a l Me d i a i s s o i mp o r t a n t t h a t i t i s a n A D D E D D I ME N S I O N t o t h e ma r k e t i n g mi x ! : S o , C l a s s , d o y o u t h i n k S o c i a l Me d i a s h o u l d b e t h e 5 t h P o f Ma r k e t i n g ? O r , i s i t s t i l l j u s t a n i mp o r t a n t s u b s e t o f P r o mo t i o n ? T h e I n t e r n e t t e c h n o l o g y h a s ma d e e a s e o f e n t r y i n t o ma n y ma r k e t s mu c h e a s i e r a n d fl o r a l p r o d u c t s a n d o t h e r g i f t i t e ms l i k e c a n d y a n d f r u i t a r e c e r t a i n l y e a s i l y a c c e s s i b l e v e r y s i mp l y b y s e a r c h i n g o n l i n e . Wh e n I w o r k e d f o r F T D ( F l o r i s t s ’ T r a n s w o r l d D e l i v e r y ) , w e t r i e d t o t a l k t h e B o a r d o f D i r e c t o r s i n t o g e t t i n g a n 8 0 0 n u mb e r a n d l a u n c h a b r a n d - n e w , i n c r e d i b l e w e b s i t e . T h e B o a r d o f D i r e c t o r s d r a g g e d t h e i r f e e t , a n d , i n t h e me a n t i me , c o mp e t i t o r s t o o k a w a y mo s t o f t h e ma j o r ma r k e t s h a r e t h a t F T D o n c e h a d … T h a t i s , w h a t u s e d t o b e a p p r o x i ma t e l y 7 0 % o f t h e ma r k e t : C l a s s , i f y o u a r e g o i n g t o s e n d fl o w e r s t o s o me o n e o u t - o f - s t a t e … Y o u w o u l d p r o b a b l y u s e t h e I n t e r n e t t o fi n d a fl o r i s t i n t h a t l o c a t i o n , w o u l d n ’ t y o u ? O r w o u l d y o u j u s t c a l l 1 - 8 0 0 F l o w e r s ? T h e I n t e r n e t t e c h n o l o g y h a s ma d e e a s e o f e n t r y i n t o ma n y ma r k e t s I n w h i c h o f t h e s t r a t e g i e s o f t h e 4 P ’ s d o y o u f e e l t h e I n t e r n e t a d d s t h e g r e a t e s t v a l u e ? Wh y ? D u e Mo n d a y
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