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August 2011

August 2011. STATE OF THE ENTERPRISE MOBILITY MARKET OPPORTUNITY. Vartech 2011, Miami, Florida . SCOTT DROBNER DIRECTOR, BUSINESS & MARKET INTELLIGENCE MOTOROLA SOLUTIONS. FIVE MEGA TRENDS IMPACTING ALL TECHNOLOGY PROVIDERS. Mega Trend 2010 – 2014 Impact

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August 2011

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  1. August 2011 STATE OF THE ENTERPRISE MOBILITY MARKET OPPORTUNITY Vartech 2011, Miami, Florida SCOTT DROBNER DIRECTOR, BUSINESS & MARKET INTELLIGENCE MOTOROLA SOLUTIONS

  2. FIVE MEGA TRENDS IMPACTING ALL TECHNOLOGY PROVIDERS Mega Trend 2010 – 2014 Impact 1. Globalization: Consolidation & Convergence M & A 2. Implementation: Access & Delivery Cloud, SaaS on the rise 3. Modernization: Systems & Virtualization SOA, BPM 4. Socialization: Collaboration & Context Social media, UCC, context 5. Consumerization: Process & Relevance New Form Factors, Apps

  3. The telephone has too many shortcomings to be seriously considered as a means of communication. Western Union Internal Memo, 1876 Where a calculator like the ENIAC today is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and perhaps weigh only 1½ tons. Popular Mechanics, March 1949 There is no reason for any individuals to have a computer in their home. Ken Olsen, President, Chairman and Founder of DEC, 1977 EXTRAPOLATING THE PAST – FAMOUS FORECASTS

  4. EXTRAPOLATING THE PAST – FAMOUS FORECASTS 1980: A large telephone company commissioned a top consulting firm of that day to forecast cell-phone use by year 2000. The consultant’s prediction: 900,000 subscribers The reality…109 million (Off by a factor of about 120)

  5. DID YOU KNOW? • 50% OF U.S. 21 YEAR OLDS HAVE CREATED CONTENT ON THE WEB. • 70% OF U.S. 4 YEAR OLDS HAVE USED A COMPUTER. • OVER 31 BILLION GOOGLE SEARCHES WERE PERFORMED — LAST MONTH —VS. 2.6 BILLION 3 YEARS AGO. • THE AVG AMERICAN TEENAGER SENDS 3,339 TEXT MESSAGES EACH MONTH. • 34% OF MILLENIALS STATE THEY HAVE BETTER TECH AT HOME THAN WORK.

  6. KEY CIO PRIORITIES FOR 2011

  7. TOP 10 CIO STRATEGIC TECHNOLOGIES FOR 2011

  8. THE VIRTUALIZATION OF EVERYTHING… Traditional Client • Standard PC • Enterprise-owned • Corporate image and installed applications Emerging Client • Multi-device, mobile • Remotely hosted (terminal services) • Remotely hosted (virtual desktops) • Non-enterprise-owned • "Bubbles" (virtual machines) • Streamed applications • Software as a service

  9. WHAT’S NEXT – NEW SET OF MOBILE WORKERS Estimated CAGR 2010-2015 2% -17% 12% 8% 16% 6% 20%

  10. REMEMBERING 2004…. CONSUMERIZATION WILL BE MOST SIGNIFICANT TREND AFFECTING IT DURING NEXT 10 YEARS David Mitchell Smith, Vice President and Gartner Fellow

  11. NO MATTER WHAT YOU CALL IT… Technology Populism “Consumerization of IT” Bring-your-own smartphone SaaS Social technology Enterprise social Facebook for the enterprise Employee-generated video Crowdsourcing YouTube for the enterprise Google Docs Cloud computing Bring-your-own PC Skype

  12. ITS HAPPENING ON THESE DEVICES…

  13. ...AND THESE DEVICES

  14. ...AND THESE DEVICES CONTINUE TO EVOLVE Global Bay Mobile Technologies’ Mobile POS solution Billing Revolution’s mobile transaction processing service CHARGE Anywhere’s mobile point of sale software ThinkLink’s FaceCash mobile payment system NFC-based iPhone 5

  15. …AND BECOME MULTI-FUNCTION

  16. …WITH SEVERAL KEY FEATURES ENABLING NEW OPPORTUNITIES

  17. WW MOBILE PAYMENT MARKET NFC TIMELINE 2015 – Beyond Feature Phones 2013 – 2015 Digital Eco System 2011 – 2013 Smartphones • Pairing , Access control • Communications devices, wireless routers IP cameras • Computing devices, PCs, tablets, printers and storage • Consumer electronics TVs, set-top boxes, Blu-ray, digital cameras and digital picture frames • Automotives, infotainment, security • Payment • Ticketing • Information retrieval • Mobile marketing • Loyalty programs • Check-in/check-out • Mobile marketing • Information retrieval • Social networking • Gaming • Loyalty programs • Check-in/check-out • Event ticketing * Source: Motorola Solutions Business & Market Intelligence, Gartner(June 2011)

  18. STRENGTHS AND CHALLENES Strengths • Instant-on, long battery life • Well-suited for media consumption (e.g., video and e-books) • App and content stores • Usability and simplicity • Attractive, fashionable designs • Easily accessible lightweight applications Challenges • Fragmentation of applications, platforms, app stores, features, support • Functional limitations (e.g., sharing data, PC integration, advanced Web content and browser plug-ins) • Can't yet replace a PC or a Smartphone for most users • Weaker security and manageability • Rapid evolution and a commercial battleground

  19. WHAT’S NEXT – NEW SET OF MOBILE TECHNOLOGY DRIVERS

  20. WHAT IS MOVING NOW? • BY 2014, 90 PERCENT OF ORGANIZATIONS WILL SUPPORT CORPORATE APPLICATIONS ON PERSONAL DEVICES. • BY 2013, 80 PERCENT OF BUSINESSES WILL SUPPORT A WORKFORCE USING TABLETS. • By 2014, 20% of enterprises will own no IT assets. • ANDROID NOW OWNS 34% SHARE, UP 24.7 PTS YOY AND MSFT SHARE SITS AT 3.5 PTS DOWN 4.6 PTS SINCE ‘10 AND 14 PTS FROM ‘09. • By 2015, 90% of enterprise security controls will be context aware, up from 10% IN 2009.

  21. BIG DATA: NEXT IMPACT FRONTIER FOR THE ENTERPRISE

  22. WHAT’S NEXT? • By 2015, 10 percent of your online “friends” will be non-human. • Spending on wireless-enabled sensors grew more than 80% in 2010. • In 1997, a gigabyte of flash memory cost $7,870. Today, it costs $1.25…in five years? • More video was uploaded to YouTube in the past two months than if ABC, CBS and NBC had been airing new content 24/7 since 1948…IN TEN YEARS?

  23. WHAT’S NEXT IN VERTICALS? • MORE THAN 50% OF GOVERNMENT OUTCOMES WILL DEPEND ON CONSUMER OR HIGHLY-COMMODITIZED TECHNOLOGIES. • By 2014, 90% of global 1K companies will implement CLOUD PRINTING SERVICES for mobile workers. • By 2014, 40% of healthcare delivery org’s will switch 20% of server-based computing to hosted virtual desktops. • By 2015, enterprises will generate 50% of web sales via their social presence and mobile applications.

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