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The Chattanooga Mobile Market

The Chattanooga Mobile Market. John Bilderback, M.S., ACSM HFS. Food Desert. Food Deserts are defined as urban neighborhoods and rural towns without ready access to fresh , healthy , and affordable food. USDA Defined Food Deserts. Then Food Lion Closed All But One Store.

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The Chattanooga Mobile Market

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  1. The Chattanooga Mobile Market John Bilderback, M.S., ACSM HFS

  2. Food Desert • Food Deserts are defined as urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food.

  3. USDA Defined Food Deserts

  4. Then Food Lion Closed All But One Store

  5. USDA Defined Food Deserts

  6. By The Numbers • Within the Chattanooga Food Desert, there are: • 61,924 total population (2010 Census) • 14, 546 children 0-17 (ACS) • 18,019 people living below the poverty level (ACS) • 6,728 children 0-17 living below the poverty level (ACS) • 22 public schools • 9,538 students (7,132 of which qualify for free or reduced lunches) • 78.58% is average black student percentage (Percent Population, Age 0 - 17, Below Poverty Level, 2006-10 ACS 5-yr Est.)

  7. By The Numbers • Within the Chattanooga Food Desert, there are: • 2 grocery stores • 1 produce stand • 64 corner stores and gas stations • 324 Restaurants • Only 23 of which are fast food chain restaurants (USDA, SNAP Retailers 2012)

  8. By The Numbers If we are keeping score, that’s Convenience Food 388 Healthful Food 3

  9. Think Of It This Way If eating healthy is a choice AND available options determine or strongly influence an individual’s choices

  10. Think Of It This Way Then the expected outcome must be a population that makes mostly poor food choices.

  11. Think Of It This Way The result from this poor diet will be higher rates of overweight, obesity, heart disease, diabetes, multiple cancers, low birth weights, infant mortality, and a generally poor quality of life.

  12. Think Of It This Way And that is exactly what we see!

  13. Behavior and Diet Related Disease

  14. Behavior and Diet Related Disease

  15. Our Solution Based Approach

  16. Chattanooga Mobile Market • Purpose • To provide a scalable response to the lack of healthy and fresh food options and encourage healthier diets in these communities. • Strategy • Increase consumption of healthier foods by combining improved access, education, and strategic partnerships.

  17. Chattanooga Mobile Market • Goals • Year 1 • Implement a pilot project delivering fresh food for sale at competitive prices at up to 15 locations • Provide educational training on shopping and preparation of fresh food as part of a healthy diet. • Year 2 • Continue operation of the program while increasing total volume of residents served and total sales

  18. Chattanooga Mobile Market • Goals • Year 3 • Continued growth of populations served and food sold while securing on-going funding for the program.

  19. Our Partners • The YMCA of Chattanooga • The Chattanooga Area Food Bank • The Chattanooga-Hamilton County Health Department (Step ONE & Grow Healthy Together Chattanooga) • The Residents in the effected communities • Gaining Ground (an initiative of the Benwood Foundation)

  20. Our Criteria For Site Selection

  21. Site Selection • Location must be within the Food Desert • Must serve a high risk population • Must include resident input • Location must meet the defined purpose, strategy, and goals of this project

  22. Percent of Children Living Below Poverty Level

  23. Resident Input • Within a one month period, the East and South Chattanooga Leadership Advisory Committees (GHTC) collected over 600 surveys • Surveys included locations, types of food, days and times, as well as other information on preferred payment types.

  24. Resident Input • GHTC committee members also provided creative input on naming and will assist in neighborhood promotion of the Market. • GHTC Leadership Advisory Committees voted for the use of $60,000 in cash match funds from the Healthy Living Fund. • Step ONE loaded the information into the Childhood Obesity GIS to map and assist in the planning process.

  25. Resident Input • By combining the YMCA Mobile Fit locations and survey data, CMM Partners identified the following locations: Emma Wheeler Homes, Eastlake Park, New City Fellowship Church, Glass Street Collective, Sheila Jennings Rec Center, The Bethlehem Center, Gateway Towers, Avondale Rec Center, Cromwell Hills Apts., Eastdale Food Lion, & Orchard Knob Elementary School

  26. The Chattanooga Mobile Market

  27. Thank You Questions?

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