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MedNet

MedNet. Discussion Questions. If Internet media is so measurable, how can Heather Yates and Bill Bishop be in such a predicament? What does an advertising want? Sales, leads, brand awareness? What are the best metrics for measuring these?

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MedNet

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  1. MedNet

  2. Discussion Questions • If Internet media is so measurable, how can Heather Yates and Bill Bishop be in such a predicament? • What does an advertising want? • Sales, leads, brand awareness? • What are the best metrics for measuring these? • What specific consumer behaviors determine whether or not a business model produces the results an advertiser wants? • What value to the visitor does a general interest site contribute that a niche site can’t? which is the more defensible business model? • What steps can MedNet take to address emerging competitive threats?

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